Revenue Architects is a full-funnel, strategy-led consulting agency helping businesses reach the next level of marketing and sales effectiveness and achieve more accelerated, predictable, and sustainable revenue performance.Changes in market forces, business models, technology, and the customer journey require continuous adaptation of the marketing and sales approach. One-size-fits-all methodologies like Inbound Marketing, Digital Marketing, Outbound Sales, and ABM are insufficient. The right Revenue Architecture is a tailored mix of strategies that align with each customer segment for more integrated, full-funnel marketing and sales execution.We help companies design, build, and execute their Revenue Architecture by envisioning differentiated revenue strategies, designing and integrating the enabling revenue platform, and executing marketing, sales, and service campaigns and programs to capture value at every stage of the customer lifecycle.#Sales #Marketing #Consulting #Agency #Strategy #Alignment #Inbound #Outbound #ABM #BuyerEngagement #CRM #MarketingAutomation #B2B #Services #FinancialServices #Wealth Management

Delivering management consulting assignments as an independent professional (IP) with a focus on IT Strategy, Sales, Marketing, and Digital Marketing.

Investor, principal founder and board advisor of a software start-up focused on revenue digital marketing performance, scorecarding, digital marketing insight, collaboration and communication.

Deploy innovative digital marketing and event solutions to growth companies across industries. Launched leading social media agency and marketing software platform company. Launched first Inbound Marketing Summit with HubSpot.

PA is a leading systems and management consulting company headquartered in the UK and with offices around the world. As a leader in the US Consulting Practice for IT Solutions and technology-enabled business, focus was on helping leading financial services and life sciences companies transform front office capability. Clients included Cisco, AstraZeneca, Pfizer, RBS North America, Citizens Bank, Bank of America, Johnson & Johnson, Cadbury Schweppes, Reuters and other global 1000 and B2B firms.Top-rated global training expert for PA Consulting - programs included Professional Services Selling, Portfolio Management and Advanced Sales and Marketing Strategies.

Viant provided strategic consulting, creative design and technology services to Global 1000 companies interested in building digital businesses. I joined the start-up team in 1998 in Boston and helped scale the company as a business development manager and helped deliver a successful public offering and a market capitalization of over $1B. I assumed overall sales responsibility prior to the acquisition by Divine. Our clients were from across industry sectors and ranged from Internet start-ups to global 1000 companies. ( http://en.wikipedia.org/wiki/Viant )

Joined AT&T - along with the leadership team from the Unisys WWIS organization - to help build a global practice focused on network-enabled businesses. Combined thought leadership of AT&T Labs (a Bell Labs derivative) with a global consulting practices to deliver new digital business model innovation. Worked Melbourne Australia leading global IT and digital strategy work at the National Australia Bank.

Following ten years at IBM, joined Unisys to leverage my background in sales and services to help Unisys develop and launch the WWIS (service) organization and go-to-market strategy. Under the leadership of Victor Millar and colleagues from McKinsey, the team formed a global consulting practice and developed alignment with the sales and technical teams to deliver client impact. I designed and led the Global Financial Services Practice team, working with global banks and financial services firms.

I began at IBM out of college and worked for 10 years in a range of sales, marketing and management consulting roles. I earned 5 "100% Clubs" and 1 "Golden Circle" for IBM's top-performing sales. As a Regional Marketing Manager, I earned IBM's highest achievement award for the "Analyzer" an ROI modeling tool that enabled the sales force to effectively position technology alternatives and measure total cost of ownership. In 1992, I joined the IBM Consulting Group and the IT Strategy and Planning Practice. While at IBM, I participated in a range of advanced executive education from Wharton and the Harvard Business School along with personalized education on advanced presentation skills.