J C Sum Email & Phone Number

Thinking and helping businesses grow through strategy and digital marketing implementation.A hybrid marketer focusing on strategic & digital marketing consulting with 20 years of international entertainment & event marketing and project management experience in the Asia Pacific, Middle East and Europe. Certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 11 years of experience specializing in search engine optimization, content marketing and analytics. Author of "Evolve, Adapt or Collapse" and has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938 and Money FM 89.3.Consulting focus includes:- Strategic Marketing- Positioning & Branding- Digital Marketing Strategy- Digital Implementation, inclusive of inbound marketing and outbound marketing. SEO, content marketing, marketing funnels, PPC advertising and SEM.Other Skills:- Experienced business presenter and speaker. Spoken on business, marketing and creativity for corporate organizations, statutory boards as well as TedXNTU and TedXCQ.- Presented marketing presentations for over 30 tradeshows, exhibitions and conferences. - Regularly led, directed and managed teams for various marketing, event-related and show production projects for 20 years.