Gruppo Buoninfante is an Italian mattress manufacturer that operates primarily in North America through its sister company Gruppo Buoninfante USA. For over 45 years, Buoninfante has specialized in creating innovative sleep systems with exquisite design and optimal performances. Active in the U.S.A. since 2013 with a Head Office in Manhattan and a permanent showroom in Las Vegas, Buoninfante creates its mattresses in a modern, automated plant for high-volume industrial production.Gruppo Buoninfante U.S.A. is today an expanding reality and brings to the United States the vision, organization, and efficiency of authentic Made in Italy.

Manage all divisional sales, marketing and product development activities to deliver the forecasted results for growth goals and objectives.Create sales targets and collaborate closely with the executives, merchandising and purchasing teams, as well as the field teams of major national accounts.Manage national relationships with major accounts like Mattress Firm, Ashley Home, Serta Simmons Bedding, Furniture Row and many other Top 100 furniture retailers.Inspire, lead and shape all concepts leading to product development and packaging for the division’s assortmentsAccomplishments:Spearheaded the development of products that have penetrated and continue to gain placements at top tier accounts within the target channel; acquisition of leading Serta brand licenses is having the anticipated impact or sales, revenue and margin improvementsDivisional revenue forecasted to double within the next 12 months; currently building out the personnel/team to meet those objectives; 2022 revenue targeted to reach $20M and budget made available to build inventories and personnel accordingly

When Soft-Tex began to pursue alternative revenue streams outside of its core channel, CEO tasked me with maintaining current ecommerce responsibilities while launching a new division and brand (DreamSmart Sleep) built to service and supply the retail furniture channel.Hired a coordinator to run the eCommerce business component; oversight included 4 direct reports responsible for multiple category product development, retail packaging, establishing an internet presence, furniture market showroom set-up and customer acquisitionConferred with company executive leadership officials to rationalize additional investment, develop methods and procedures to increase sales, expand markets, and promote businessDefined account needs and assist in product training and service issuesMaintained knowledge of market conditions, competitors, and trends; analyzed business trends and competitive activity to develop a business growth strategyAccomplishments:Established national partnerships with 3 furniture distributors, 60 furniture retailers, and 15 independent furniture sales representativesAchieved profitability in year 2!

Responsible for transforming and growing a stagnant ecommerce sales platform and providing technical assistance to staff members. Built and documented a standard eCommerce assortment, aggregating hundreds of items, shipping attributes, digital assets, and romance copyEngaged directly with category merchants within the department stores, e-tail, off price and big box channels. Accomplishments:Increased online footprint by 300% within the first yearIncreased annual growth from 15% YOY to 30% within first year and 45% in second year

Developed furniture channel in U.S. for urethane foam mattress/bedding products manufactured in Xiamen, China