Jennifer Towne Email & Phone Number

Chicago, IL, US

New York, New York, United States And Kansas City, Missouri

• Developed comprehensive omnichannel strategies and tools for major brands, including qualitative, quantitative and competitive audits, content mapping, and briefs
• Enhanced analytics reporting systems to track marketing performance and content effectiveness
• Developed tools to establish a robust content strategy throughout both companies

Chicago, IL

• Established a culture of content for several large brands across multiple ecosystems (web, email, apps, social, texts) to ensure ongoing results that were innovative, engaging and effective
• Employed all CS tools (audits, gap analyses, NBMs, maps, calendars) to optimize and create meaningful flow throughout messaging
• Developed systems of continuous improvement of current channels to ensure quality and guarantee the consumer (patient, HCP) voice is reflected throughout

Greater Chicago Area

• Led the redesign of websites and apps, managed budgets and deadlines, and created engaging content in a variety of different industries. Created engaging content for a variety of different platforms.

Chicago, IL

• Strategized and researched new medical, technical and lifestyle content appropriate for patient and health care professional audiences in the rare disease space.
• Created innovative pharmaceutical marketing programs that provide best-in-class solutions to clients so their business goals will be meet throughout the product’s lifecycle.
• Developed landscape assessments and business intelligence models through research, surveys and interviews that shape client patient-engagement programs.

Chicago, IL

• Director, Content and Knowledge Management, HPOE, Program Manager, HRET (2006-2016)
• Developed content plan for AHA’s strategic initiative, Hospitals in Pursuit of Excellence (HPOE) o Developed strategic plan and goals to measure and monitor success. o Developed editorial calendar, created marketing.
• Strategized, designed and implemented websites, mobile apps and widgets o 4 websites—Created/redefined the objectives and strategy, managed contractors, worked with internal staff to implement and develop copy. All.
• Key member of HRET’s Baldrige and other ad-hoc teams o Implemented ideas and participated on improvement teams to reach goals: Baldridge methodology; Lean; TQM; and Six Sigma (2014 silver winner) o Created an ad-hoc.
• Directed, published, marketed and wrote reports, articles, blogs and other publications o Developed marketing plans that resulted in a 15% increase in website traffic, a 17% increase in repeat users, impressions and.

Bachelor Of Science, English

Associate'S Degree, Computer Science

English Language And Literature/Letters