• Developed comprehensive omnichannel strategies and tools for major brands, including qualitative, quantitative and competitive audits, content mapping, and briefs• Enhanced analytics reporting systems to track marketing performance and content effectiveness• Developed tools to establish a robust content strategy throughout both companies

• Established a culture of content for several large brands across multiple ecosystems (web, email, apps, social, texts) to ensure ongoing results that were innovative, engaging and effective• Employed all CS tools (audits, gap analyses, NBMs, maps, calendars) to optimize and create meaningful flow throughout messaging• Developed systems of continuous improvement of current channels to ensure quality and guarantee the consumer (patient, HCP) voice is reflected throughout

• Led the redesign of websites and apps, managed budgets and deadlines, and created engaging content in a variety of different industries. Created engaging content for a variety of different platforms.

• Strategized and researched new medical, technical and lifestyle content appropriate for patient and health care professional audiences in the rare disease space. • Created innovative pharmaceutical marketing programs that provide best-in-class solutions to clients so their business goals will be meet throughout the product’s lifecycle.• Developed landscape assessments and business intelligence models through research, surveys and interviews that shape client patient-engagement programs.

Director, Content and Knowledge Management, HPOE, Program Manager, HRET (2006-2016)• Developed content plan for AHA’s strategic initiative, Hospitals in Pursuit of Excellence (HPOE) o Developed strategic plan and goals to measure and monitor success. o Developed editorial calendar, created marketing plans, managed content development and directed staff on implementation.• Strategized, designed and implemented websites, mobile apps and widgets o 4 websites—Created/redefined the objectives and strategy, managed contractors, worked with internal staff to implement and develop copy. All sites were created on time and on budget ($50,000). o Conference mobile app--Obtained 49% (2014) and 85% (2015) of all attendees becoming active users (10+ visits).• Key member of HRET’s Baldrige and other ad-hoc teams o Implemented ideas and participated on improvement teams to reach goals: Baldridge methodology; Lean; TQM; and Six Sigma (2014 silver winner) o Created an ad-hoc team of 20 colleagues designed to improve quality of written products, obtained a 44% increase in items reviewed.• Directed, published, marketed and wrote reports, articles, blogs and other publications o Developed marketing plans that resulted in a 15% increase in website traffic, a 17% increase in repeat users, impressions and new follows on social media outlets. o Planned and wrote two reports on health care information technology. o Directed, published and marketed various other publications requiring freelancers (up to a $250,000 budget) and 4 FTEs.Senior Editor, H&HN, Special Projects (2002-2006)Managing Editor, Electronic News and Features (2000-2002)