• Spearheads conceptualization and gives creative and art direction for all advertising and marketing collaterals (print, broadcast, web and TV), and merchandising of the 3 companies under the VBP Group: Derm Pharma, Inc., Dermclinic, Inc., and JLC Miller and Co., Inc.; including the development of copies, articles, scripts, and press releases.• Spearheads the design of all packaging materials and merchandising of Dermclinic and JLC Miller products (e.g., Dermplus Sunblock, Gluta White and Firm, Regroe, PreGroe, NuDerm Sureme, etc.). • Conducts presentations of creative department projects to the President and the marketing department heads.• Does and checks copywriting and artworks of all advertising and marketing collaterals, and merchandising.• Reviews, checks, proof, and approve all advertising and marketing collaterals, and packaging and merchandising materials.• Does creative direction on photo shoots and TV segment shoots, as well as pre and post production.• Looks for ways to continuously improve the technology of the department.• Monitors the development and improvement of each staff through coaching and training.• Manages, determines and does the requisition of all equipment and supplies needed by the department.• Creates Business and Management Plans for the department, as well as the annual Budget Plan and innovation plans/reports.• Conducts and creates weekly and monthly accomplishment reports of the department.• Administrative functions.• Guides and manages the Creative department (consisting of a Creative Supervisor, Senior Graphic Artists, Multimedia Artists, Copywriter, and Junior Graphic Artists) in the accomplishment of its functional quality objectives through strategic planning and management, as well as constantly finding new ways and technologies to further improve the work system and performance of the department and its staff.• Implements Total Quality Management system.• Brand Identity creation and management.

• Does graphic design for the company's clientele. • Liaises with the client and the company branch in Winston-Salem U.S.A. and Hong Kong.

• Graphic designs and hand-drawn illustrations for the company's clientele. The work is freelance and home-based. Work is done here in the Philippines and all files are sent to the company's office in Hong Kong via the internet.• Liaise with the client and the company in Hong Kong and France. • Provide creative and artistic input and direction on projects.

• Graphic designs, illustrations, and layouts for Speed Magazine and Action & Fitness Magazine.

• Helped lay the groundwork for the standard operating procedures, as well as continuously find ways to improve the workflow.• Finds and tests technology that can help further improve the current standard operating procedures and workflow.• Supervision of Typesetting Department.• Conducts interviews and tests for job applicants.• Supervision and training of new typesetters.• Mediates and facilitates the flow of communication and information from the management to the employees.• Helps in arranging the shift schedule for the Typesetting Department as well as approves/disapproves sick leaves and vacation leaves of employees.• Distributes work to typesetters.• Does typesetting, layouts, and creation/designing of templates and other materials for clients from North America, Hong Kong, and the United Kingdom.

• Conceptualization, art direction, execution, and production of designs for the company's clientele.• Supervises and approves the production and release of the client's orders.

• Does designs and illustrations of/forthe company's core product line (stuffed toys, votives, accessories, etc.) as well as the company's clients.• Does layouts and concept product shots for the company's catalogues.• Arranges the company's showroom in Hong Kong.

• Provides Illustrations in pencils and inks for articles published in the different sections of the Ourturf.com website.• Does 3-6 frame animation for the Ourturf.com website.• Colors the illustrations by hand or computer.• Helps in the layouts and enhancement of the artworks through the computer.

• Monitored the implementation of the required technology for the Conleaf-Philip Morris Leaf Development Project, which involved 27 farmers in 3 different towns in La Union.• Monitored the construction of the model flue-curing barn sponsored by Philip Morris.• Made on-hand decisions on problems incurred during the production of tobacco.• Supervised the delivery and grading of tobacco leaves produced from the project.• Prepared hard data on the results of the Conleaf-Philip Morris Leaf Development Project for the Crop Year 1998.