Jennifer Cuthill Email & Phone Number

San Francisco Bay Area

Palo Alto, California, United States

• Clearworks is an insights, innovation, and customer-experience company. We help clients understand their customers better, identify opportunities for innovation, and create products, services, and experiences that.
• Generating customer insights and customer empathy through qualitative research of all kinds including traditional methods like interviews, in-homes and shopalongs as well as more innovative techniques using digital and.
• Facilitating and activating Customer Journey Mapping
• Running Innovation and Ideation Sessions
• Conducting market and opportunity analysis, message testing, concept testing and persona development

• Led team focused on a cross-functional effort to analyze 2.5M customer households with the goal of decreasing customer turnover, increasing loyalty and improving overall profitability.
• Analyzed characteristics of customers holding $250K and less at Schwab. Informed targeted set of financial products for cross marketing opportunities to improve customer profitability.
• Managed strategic cost savings initiative to close abandoned or inactive accounts. Developed marketing communications and worked cross-functionally to revise and implement new client service and account operations.
• Drove migration of Schwab clients to a single brokerage statement. Created marketing communications and client service materials, oversaw technology progress and briefed senior leadership. Initiative created annual.

• Internet start-up that used biometric facial recognition technology to bring self-service financial services machines to the US unbanked population. Managed cross-functional teams to develop kiosk based financial.
• Developed and launched an automated check cashing solution for retail banks. Product reduced cost to serve non-bank customers in branch locations by 30%.
• Implemented a media-based permission marketing application to leverage existing hardware and increase overall profitability by $500K annually. Marketing partners included Capital One; utilized kiosk platform to.
• Designed a payroll distribution product to serve employers with a large unbanked workforce. Worked closely with engineering team to create product specifications, incorporating customer insights, competitive analysis.

• Strategy consultancy assisting Fortune 500 companies in achieving superior shareholder value. Managed joint client/consultant teams to identify and analyze opportunities to increase business value.
• Managed regional team for national retailer that developed a new merchandising strategy for women’s apparel division. Strategy resulted in a significant shift in product mix and increased profit by 72% through improved.
• Directed financial assessment for the catalogue division of national retailer to understand profitability of private label versus external vendor merchandise. Findings resulted in strategic decision to expand private.
• Led market entry strategy for $500M electronics component manufacturer. Performed market analysis including market size, growth, customer base and competitive benchmarking to identify growth opportunities.

Mba

Ba, Communications & Economics