Jennifer Cuthill Email & Phone Number

San Francisco Bay Area

Palo Alto, California, United States

Clearworks is an insights, innovation, and customer-experience company. We help clients understand their customers better, identify opportunities for innovation, and create products, services, and experiences that matter. Our clients are diverse in size and industry but share one important thing: a passion to drive more business by driving more meaningful human connection.In my role at Clearworks, I am a researcher and strategist on a variety of projects for clients all over the world. I get to dive into a wide range of consumer and B2B topics ranging from toilet paper to security software to renewable energy.• Generating customer insights and customer empathy through qualitative research of all kinds including traditional methods like interviews, in-homes and shopalongs as well as more innovative techniques using digital and mobile tools• Facilitating and activating Customer Journey Mapping • Running Innovation and Ideation Sessions• Conducting market and opportunity analysis, message testing, concept testing and persona development

Led team focused on a cross-functional effort to analyze 2.5M customer households with the goal of decreasing customer turnover, increasing loyalty and improving overall profitability.• Analyzed characteristics of customers holding $250K and less at Schwab. Informed targeted set of financial products for cross marketing opportunities to improve customer profitability.• Managed strategic cost savings initiative to close abandoned or inactive accounts. Developed marketing communications and worked cross-functionally to revise and implement new client service and account operations procedures, resulting in $1M in annual savings.• Drove migration of Schwab clients to a single brokerage statement. Created marketing communications and client service materials, oversaw technology progress and briefed senior leadership. Initiative created annual savings of $3M and received recognition award from Executive Team.

Internet start-up that used biometric facial recognition technology to bring self-service financial services machines to the US unbanked population. Managed cross-functional teams to develop kiosk based financial products, including product specifications, software development and testing, user interface, back-office operations and marketing.• Developed and launched an automated check cashing solution for retail banks. Product reduced cost to serve non-bank customers in branch locations by 30%.• Implemented a media-based permission marketing application to leverage existing hardware and increase overall profitability by $500K annually. Marketing partners included Capital One; utilized kiosk platform to cross-sell credit cards to check cashing customers.• Designed a payroll distribution product to serve employers with a large unbanked workforce. Worked closely with engineering team to create product specifications, incorporating customer insights, competitive analysis and financial projections.

Strategy consultancy assisting Fortune 500 companies in achieving superior shareholder value. Managed joint client/consultant teams to identify and analyze opportunities to increase business value.• Managed regional team for national retailer that developed a new merchandising strategy for women’s apparel division. Strategy resulted in a significant shift in product mix and increased profit by 72% through improved customer targeting.• Directed financial assessment for the catalogue division of national retailer to understand profitability of private label versus external vendor merchandise. Findings resulted in strategic decision to expand private label merchandise from 25% to 70% of sales.• Led market entry strategy for $500M electronics component manufacturer. Performed market analysis including market size, growth, customer base and competitive benchmarking to identify growth opportunities.

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Ba, Communications & Economics