Cydney Sanders Email & Phone Number

Buffalo-Niagara Falls Area

TechBuffalo is a non-profit organization with the mission of creating an inclusive, and accessible technology community for Western New York that improves our area’s ability to retain, attract and foster technology talent.

Served as a full-time college representative dedicated to the recruitment of traditional, transfer, and non-traditional students to the college. Answered all inquiries regarding admission standards, policies, programs, financial aid, and general information regarding the college. Provided insight into scholarship resources and communicated the value of a D’Youville education in order to assist students in finding a good fit. Interviewed and counseled prospective students and their parents. Conducts campus tours when necessary. Reviewed applications and determines the admissibility of students to D’Youville. Participated in recruitment travel to high school and college nights throughout the northeast. Works independently to identify enrollment trends and likelihood within given territory, and plans travel accordingly. Coordinated on and off-campus recruitment events for prospective students ranging in size from personal appointments to larger open houses. Managed all planning aspects while working within a budget. Contributed to communication planning and publication content as well as group presentations.

Buffalo/Niagara, New York Area

I worked in partnership with an Account Coordinator to manage the branding digital marketing strategies of clients including writing and editing original content on client websites, monitoring, analyzing and reporting website tracking data, keyword & industry research, serving as a point of contact with clients and managing status reports of project timelines.Additionally, I trained new employees on current procedures and SEO best practices.

Operation Associate 2015-2016Within the Insurance Servicing Department, I served as a liaison between clients and third-party vendors, verifying information, reviewing documents and resolving consumer complaints. Also collaborating with supervisors to improve project processes within the department.Operations Associate Intern 2012-2014

- Managed monthly budget for over 50 Google AdWords campaigns - Translated client business objectives into a Pay-Per-Click strategy resulting in an increase in site traffic & qualified leads converting into customers.- Adjusted bid strategies based on AdWords data, intermittent keyword research, A/B testing, and client KPI.- Presented weekly data metrics reported to clients- Acquired skills in digital marketing, CRM systems and sales.AchievementGoogle AdWords Certification

Lockport, Ny

· Assisted with advertising, media planning, customer support, and sales strategies.· Supported partners in projects with international and national clients. · Created mock-ups of collateral materials and scripts for radio bullets. · Analyzed company and client websites; compiled key findings and recommendations on web design & content.

Master'S Degree, Communication & Leadership

Concentration: Integrated Marketing Communications

Bachelor Of Science (B.S.), Marketing