With over 20 years of experience in leading global events and field marketing for B2B SaaS companies, I am a passionate and strategic event marketer who can drive growth, engagement, and brand awareness. As an event marketing leader, I have managed teams of event professionals and oversaw the planning, execution, and measurement of all online and offline events, including trade shows, user conferences, SKO, President's Club and customer events. I leveraged CRM and event marketing tools to create personalized and memorable experiences for prospects, customers, and partners, and aligned the event strategy with the company's vision and goals. I have also led the field marketing strategy and execution for North America, and APAC regions, and supported the launch of new products and solutions through innovative and impactful events. I also partnered with cross-functional teams, such as sales, product, and customer success, to ensure the alignment and integration of event marketing initiatives. I have strong skills in customer relationship management, event marketing strategy, product marketing, and project management, and I thrive in fast-paced and dynamic environments. I am motivated by creating meaningful and valuable connections with customers and stakeholders, and by delivering events that generate results and insights.
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Vp Of Global MarketingSkysafe Jun 2024 - PresentSan Diego, Ca, Us -
Head Of Global EventsFreshworks Apr 2021 - Jan 2023San Mateo, California, Us -
Sr. Director, Global Field Marketing & Strategic EventsAppdynamics Jun 2018 - Dec 2020San Francisco, Ca, Us -
Senior Director Field Events, NaAppdynamics Oct 2017 - Jun 2018San Francisco, Ca, Us -
Global Vp Of MarketingAasonn Feb 2016 - May 2017Montreal, Quebec, Ca -
Vp, Product & Solutions MarketingAasonn Aug 2015 - Feb 2016Montreal, Quebec, Ca -
Vp, Field MarketingAasonn May 2015 - Aug 2015Montreal, Quebec, Ca -
Senior Director, Ww Field Marketing & Strategic EventsResponsys Jul 2011 - May 2014Us- Responsible for marketing events to create brand awareness, generate leads, move pipeline and upsell opportunities - Work directly with sales leadership team and executives to communicate and collaborate field marketing strategy- Create event options, off-site venue and entertainment based on program format and budget - Leverage email marketing and demand generation team to create promotions and drive event registration- Responsible for all aspects of the annual Responsys customer conference, Interact - Execute annual Field Sales Training for sales and customer facing teams- Manage ~$5m annual budget -
Sr. Manager, Strategic EventsSalesforce.Com Sep 2009 - Jun 2011San Francisco, California, Us- Research, recommend and create strategic events that influence pipeline and generate revenue- Event and budget management, analysis, tracking and reporting via salesforce.com - Work closely with internal teams and sales organization to ensure alignment- Define event metrics, forecast, measure effectiveness and ROI - Create post event reports for executive team on the overall registrants, attendees, pipeline and wins -
Director, Field MarketingSuccessfactors Jul 2005 - Sep 2009South San Francisco, California, Us- Manage a team to execute all sales and regional events; SuccessConnect Global User Conference, webinars, trade shows and field marketing events- Responsible for building the field marketing program from the ground up. Currently, execute approximately 20 live events per quarter- Drive overall program coordination including site selection and contract negotiations- Promote marketing programs within the sales organization to ensure attendance and participation in campaigns and event registration - Territory management in support of sales management including appropriate routing of leads generated by programs and timely follow up for 3 market segments in all of the US & Canada- Execute all financial and administrative activities surrounding programs including, budgeting, working with partners, tracking and publishing ROI reports for programs and events- Determine appropriate markets and venues for marketing efforts- Drive the articulation of product value propositions and identify relevant local mediums to drive these messages in an integrated manner- Responsible for all content presented at regional events -
Channel Marketing Manager, Independent ContractorCiphertrust Feb 2005 - Jul 2005Us- Execute channel marketing programs including lead generation campaigns and events- Developing channel launch programs and partner playbook to increase partner’s knowledge and grow revenue- Coordinate the content and distribution of bi-weekly partner newsletter - Oversee the development of quarterly marketing plans and promotional materials needed for channel performance- Manage overall channel marketing budget and MDF dollars -
Sr. Programs ManagerPeoplesoft Jul 2004 - Jan 2005Austin, Texas, UsSenior Programs Manager (07/2004-01/2005)- Executed approved regional marketing programs and direct support of building, moving and closing pipeline opportunities- Drove overall program coordination including site selection and contract negotiations- Promoted programs within the sales organization to ensure attendance and participation in campaigns and event registration- Developed online registration sites for each program to track and approve attendees as well as distribute registration reports to sales management- Tactical territory management in support of sales management including appropriate routing of leads generated by programs- Executed all financial and administrative activities surrounding programs including, budgeting, working with partners, tracking and publishing ROI reports for programs on a 30-60-90 day basis, and status reports -
Product Marketing MgrInternet Security Systems Feb 2004 - Jun 2004- Launched ISS’ products and services to the market, customers, and sales channels- Managed all aspects of product launch, technical and non-technical collateral/sales tool development, training, web site content, corporate messaging and brand management- Integrated launch plans with all other marketing activities worldwide: marketing programs,lead generation, corporate communications, public relations, analyst relations, website, and events marketing- Developed all launch deliverables, including collateral, sales tools, web content, press releases, graphics, campaigns, and sales/customer announcements- Collaborated with Product Management and Corporate Marketing to develop product development, lead generation, public relations, and advertising strategies
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Solutions Marketing SpecialistInternet Security Systems Jun 2002 - Feb 2004- Launched ISS’ products and services to the market, customers, and sales channels- Managed all aspects of product launch, technical and non-technical collateral/sales tool development, training, web site content, corporate messaging and brand management- Integrated launch plans with all other marketing activities worldwide: marketing programs,lead generation, corporate communications, public relations, analyst relations, website, and events marketing- Developed all launch deliverables, including collateral, sales tools, web content, press releases, graphics, campaigns, and sales/customer announcements- Collaborated with Product Management and Corporate Marketing to develop product development, lead generation, public relations, and advertising strategies
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Program ManagerIss (Acquired By Ibm) Apr 2000 - Jun 2002- Responsible for complex project/program management from product inception through entire Engineering (development) cycle ending with product launch- Facilitate weekly status meetings with 30+ team members across 18 departments to communicate progress and obtain buy-in across affected units- Ensure that all details of a successful launch are executed by their target date- Monitor Quality Assurance testing to ensure product documentation contains high levels of usability and readability- Travel internationally and nationally to remote development sites to facilitate status meetings and provide/obtain insight into program process/progress- Organize and budget time and resources, manage up to 8 programs at any given time- Managed the first successful launch in company history to be fully executed and operational before the originally scheduled launch date
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Sr. Marketing ConsultantMckessonhboc (Now Mckesson) May 1997 - Apr 2000Irving, Texas, Us- Qualified prospects from outbound calling campaigns, industry trade shows, seminars, internal 800#, magazine and website leads. Quota-driven new lead generation via telephone.- Monitored quality and productiveness of team members and provided constant feedback on ways to improve their outbound calling effectiveness- On-site coordinator for seminars, trade shows and customer events – completed a successful series of 50 seminars in 12 week period- Liaison to the customer and sales force, shorten sales cycle, and streamline process- Recognized for: Outstanding Performance – Ranked 1st out of 8 member team for 1998, Multiple On-the-Spot Awards, Scored “Exceeded Expectations” on all annual management reviews- Analyzed, tracked and reported costs and budgets to Senior Management- Coordinated all aspects of outsourced telemarketing campaigns with outside vendors- Determined effectiveness of marketing campaigns including "cost per lead" analysis
Jd Davis Education Details
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The University Of GeorgiaChild And Family Development
Frequently Asked Questions about Jd Davis
What company does Jd Davis work for?
Jd Davis works for Skysafe
What is Jd Davis's role at the current company?
Jd Davis's current role is Global Event Strategist | Event Marketing Leader.
What schools did Jd Davis attend?
Jd Davis attended The University Of Georgia.
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