I started this journey back in 2019 with a simple yet powerful idea: I wanted to help businesses and nonprofits unlock their full potential, not just as brands, but as vibrant communities and cultures. When I launched as Laird Creative Agency, I was focused on serving small businesses and nonprofits, creating the graphics and video content they needed to communicate their story to their audiences. Seeing my work bring their visions to life was incredibly fulfilling.As time went on, I wanted to refine my vision even further. In 2022, I rebranded as Token, marking a shift towards creating a unique identity in the branding space here in Upstate New York. The name 'Token' resonates deeply with me — it's a reminder that every brand is built from unique, tangible elements that embody its story and values.Today, Token isn’t just about delivering one-off designs; it’s about building enduring brands. From Brand Design and Web Design to offering ongoing creative support, Token is here to help clients create the 'tokens' that make up their brand identity, allowing them to tell their story with authenticity and impact.