Marketing Director
CurrentAs Marketing Director for Exterior Source & Bath Source, I oversee all marketing operations, from high-level strategy to hands-on execution. I manage revenue-driving ecosystems across product lines, including roofing, gutters, siding, windows, doors, decks, and bathrooms.Key Highlights:Relentless Drive for Growth: Continuously improve channels with a solution-focused approach, aligning efforts with both short-term objectives and long-term growth.Performance-Driven Success: Reduced cost-per-lead by 60%, driving qualified appointments through targeted lead generation, ensuring full schedules for design consultants.Omni-Channel Strategy: Lead-gen channels include Google Ads, Local Services Ads, GBP, website, retargeting, email, SMS, social media, referral programs, events, chatbots, organic search, and more. All while maintaining compliance with GDPR, TCPA, CAN-SPAM, and other regulations.Digital/Technical Expertise: Build and optimize websites using HTML, CSS, JavaScript, PHP, React, and WordPress. Skilled in hosting, APIs, Cloudflare, DNS management, and leveraging tools like GA4, Tag Manager, Search Console, Looker Studio, and Microsoft Clarity to enhance user experience and optimize performance.CRM & Data Segmentation: Develop advanced CRM segmentation for targeted, personalized campaigns. Implement automated follow-ups to re-engage leads and drive conversions.Data-Driven Insights: Extract CRM data to inform ad strategies, optimizing campaigns based on KPIs to maximize ROI.Cross-Department Leadership: Collaborate with sales, call-center, operations, and collections to create marketing assets, refine lead-to-sale processes, and ensure alignment with business goals.Email & Ad Spend Management: Execute mass email campaigns, ensuring high deliverability through expertise in list purchasing, IP warming, and DNS management. Manage substantial ad budgets, continuously optimizing performance and increasing conversion rates for maximum efficiency & ROAS.
