Jennifer D. Email & Phone Number

Greater Minneapolis-St. Paul Area

bsg provides exclusive representation to Target driven by our ONE VOICE mission:We grow business with sales intellect, guest inspiration, business insight driving rate of return, utilization of resources optimizing efficiencies and elevating service. We provide strategic thought leadership as a value contribution to all efforts from our bsg team to all.

• Accomplished the development and successful implementation of a branded e-commerce strategy, resulting in a consistent 10% year-over-year growth in revenue trajectory
• Demonstrated a substantial increase in the marketing department's ROI by an impressive 400%
• Collaborated with the Sales department to establish a strategic omnichannel approach, effectively catering to both Brick and Click customers
• Diligently managed the product marketing budget, conducting thorough P&L analysis to ensure optimal allocation of resources
• Achieved maximum visibility and optimization on various e-commerce platforms, significantly boosting brand awareness by over 172% year-over-year
• Expanded the Product Experience Management Tool by integrating attributes, channel mappings, and syndication capabilities

Greater Minneapolis-St. Paul Area

• Established and led the marketing department, driving a notable 200% increase in revenue
• Devised comprehensive pricing strategies for various business units by conducting thorough analyses of margin structures and promotional budget intricacies across the top 10 e-commerce platforms
• Efficiently orchestrated the successful launch of new lighting and home décor product lines, resulting in a substantial 86% increase in reorder rates
• Directed the creative vision for imagery, encompassing 3D, 360-degree visuals, videos, CGI, and jpeg formats
• Developed and executed impactful corporate and B2B marketing campaigns, utilizing social media, e-blasts, and various marketing initiatives
• Collaborated closely with the sales team and customers to curate trending product collections while adhering to stringent margin requirements

Greater Minneapolis-St. Paul Area

• Collaborated cross-functionally with sales, sourcing, R&D, production, and creative departments to strategize, develop, and launch an extensive portfolio of over 600 SKUs for Private Label customers
• Played a pivotal role in achieving an impressive 300% growth in revenue for Private Label customers
• Efficiently managed the entire product development lifecycle for more than 10 key Private Label accounts, driving a notable 6% increase in gross profit margins for Private Label during the period of 2013-2015
• Established and nurtured strong relationships within an external vendor matrix
• Worked closely with the internal sales department to curate and deliver trend-aligned product assortments
• Collaborated seamlessly with the sourcing team to identify and craft product assortments, concurrently devising cost-effective solutions aligned with specific margin requirements

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Minnesota, United States

Minnesota, United States