Heading up global Ecommerce business at Pandora (750 mEUR)

Restructured Global Marketing organisation to focus on driving incremental profitable growth on top of current core business – new organisation centered around two main product lines (Global Business Units). Took on new permanent role in the organisation after having successfully led brand transformation.Continued to drive stable growth of core jewelry business YoY following turnaroundSuccessfully launched two new collections aimed at driving profitable incremental growth on top of core business with full support model across all owned, earned and paid channels ▪ Pandora Brilliance: High-end jewelry proposition centered around man-made diamonds ▪ PandoraMe: Gen-z focused jewelry proposition to win the new generation of collectors

Led one of the most successful brand turnarounds in the affordable luxury sector. Responsible for shaping and later leading the implementation of a total customer experience relaunch across all consumer touchpoints resulting in +200% share-price increase mainly due to LFL sales turnaround. Part of 8 person global executive leadership team.▪ Developed new clear company purpose, brand proposition and brand identity ▪ Step-changed consumer insights and testing to gain confidence in new direction ▪ Executed new direction with pace across all consumer touchpoints including new physical store, new e-store, new revamp of Social channels, new products, new collaborations and influencers all aimed at driving consumer (re)considerationAccelerated digitalization of the Marketing function globally to transform the use of first-party data into a true competitive advantage for Pandora▪ Implemented ~450 mEUR in incremental revenue from data-driven initiatives with several use-cases scaled to full business and an agile “test-scale-repeat” operating model established▪ Step-changed measurement capabilities and analysis to unlock large additional margin-accretive investments to fund brand turnaround▪ Fueled transformation by establishing a new Consumer data and Insights team to build internal advanced analytics capabilities and a new Media team to build internal digital media and optimization capabilities

Globally responsible for new product development (~700 new jewelry designs per year across 7 drops), pricing and product portfolio management across all global markets▪ Worked closely with Design to develop a consumer-centric product portfolio strategy ▪ Implemented and optimized consumer centric operating model and testing of new product launches ▪ Introduced new innovative metal composition successfully to market ▪ Implemented successful price increases on selective products based on consumer insights and strategic price-to-value logic to drive margin improvements

Led numerous projects across the full value chain mainly in the Consumer goods and Retail space. Relocated for one year to BCG Johannesburg to focus on work on the African continent.Continuously ranked in top 10% of cohort and fast-tracked through the promotion cycle.