John Dance Email & Phone Number

Atlanta, Ga, Us

Greater Atlanta Area

My key functions include strategizing and producing comprehensive marketing campaigns for CNN, HLN, and CNN International programming across all platforms, including on-air, off-channel, digital, and print. I also spearhead the production of short and long-form sizzle reels for high-profile events and internal client needs. I develop strategic alliances with other departments, including operations, sales, public relations, digital, legal, finance, and editorial, as well as profitable… Show more My key functions include strategizing and producing comprehensive marketing campaigns for CNN, HLN, and CNN International programming across all platforms, including on-air, off-channel, digital, and print. I also spearhead the production of short and long-form sizzle reels for high-profile events and internal client needs. I develop strategic alliances with other departments, including operations, sales, public relations, digital, legal, finance, and editorial, as well as profitable partnerships with agencies, editors, graphic designers, and on-air talent. Moreover, I prepare creative briefs and scripts for network branding campaigns and present innovative ideas and action plans to senior management.Key Accomplishments:• Positioned "Stanley Tucci: Searching for Italy" as one of the most successful CNN Original Series, achieving two consecutive Primetime Emmy Awards for best-hosted nonfiction program.• Enhanced staff professional development and fulfilled departmental objectives by providing training and guidance.• Established Anderson Cooper's show, AC360, as one of the most popular shows in the history of CNN and Anderson Cooper, a global figure by producing and leading marketing and image campaigns.• Conceptualized and launched network marketing campaign slogan CNN=Politics during the 2006 presidential election, resulting in the most viewed coverage in network history.• Generated advertising and rebranded/relaunched multiple renowned shows on CNN, including Christiane Amanpour's flagship show Amanpour, Quest Means Business, and Hala Gorani's evening news show.• Enabled CNN to interact with over 50K consumers, travel 9K+ miles, and lead all broadcasts and cable networks on Election Night by creating on-the-ground activations, providing interactive touch-points for consumers, cable partners, affiliates, and advertisers.Additional Experience as:Writer/Producer, CNN Creative Marketing at CNN, Atlanta, GA Show less

Greater Atlanta Area

In this position, I wrote, edited and produced image and topical promotion for the channel's various newscasts, specials and ad sales material. Along with content for television, I also wrote, produced and edited all channel promotion for radio.