Partner to bring knowledge of the local market, efficient use of technology, creative marketing methods, attention to detail and excitement that is contagious for any of your real estate needs. Contact me for any buying, selling or leasing needs. I am here to help you through a smooth process!

Collaborate with strategic technology partners across multiple business sectors to execute and market joint partner solutions, contributing to successful industry exposure, leads and sale revenue.Successfully deliver partner growth goals, aligning with marketing plans and activities to drive business objectives.Maintain and deepen relationships with current and new strategic partners, fostering long-term collaborations.Gathered and analyzed metrics to measure ROI from marketing activities, providing actionable insights for continuous improvement.Managed joint promotions and campaigns, raising valuable insights to channel marketing leadership.

Led the comprehensive marketing function for a diverse portfolio, including advertising, digital marketing, direct marketing, experiential marketing, gifting, marketing communications, CRM, North American motorsports, and e-commerce.Developed and executed strategic plans for each marketing channel, ensuring alignment with overall business objectives.Managed budgets for advertising, digital marketing, and other channels, optimizing resources to achieve maximum impact.Oversaw marketing strategies and budget management for three distinct Dealership Brands, driving brand visibility and revenue growth.Collaborated with store General Managers to implement successful digital sales growth initiatives, enhance consumer experience, and manage online reputation effectively.Implemented a robust system to measure and report performance metrics for all digital marketing campaigns, continually assessing ROI to optimize marketing spend.Evaluated and managed vendor partnerships, ensuring alignment with business goals and maximizing value.Maintained a quarterly promotions calendar, effectively communicating plans and goals to each dealership staff.Designed and introduced branded gift items for resale at dealership stores and promotional events, contributing to brand merchandising efforts.Successfully managed all promotional and partner events, as well as trade shows both on and off-site, enhancing brand visibility and customer engagement.

Developed and executed multi-channel marketing programs, promotional programs and targeted CRM campaigns to produce successful and effective lead generation and revenue results, as well as build awareness for new products and services among multiple audiences.Developed and launched quarterly and monthly promotions and programs based on business need for wholesale and direct marketing channels. Communicate promotions to the appropriate personnel and leasing partners.Developed marketing communications to promote the yearly President’s Club Award Trip. Managed creative agency in all aspects of trip promotion. Managed Marketing Calendar to ensure deliverables are on time and on budget. Provided strategy and guidance to ensure messaging and content for accuracy. Created new support materials such as direct mail, email campaign messaging, telemarketing scripts, branch rep contest, and incentives for sales.Recorded presentations for sales education. Created reporting requirements and coordinated with IT for implementation.

• Managed marketing, advertising and promotions for Airline, Hotel Partners and OEM partners Live Nation, AAA, and American Express. Developed and implemented regional and national consumer promotions. Managed elements of key sponsorships such as MetLife/NY Giants, NY Yankees.• Developed and implemented all Hertz Social Responsibility Campaigns supporting our Military Veterans, and Hertz Green Collection National Parks Initiative. Work with nationally recognized partners to establish relationships to support these initiatives.• Designed and executed 360˚ B2B and B2C national marketing campaigns on time and within budget. Includes strategy development, agency/vendor management, and cross-functional communication with internal teams such as sales, finance, pricing, legal, ecommerce, digital, customer relations, retail, etc. Manage all creative elements, including print, digital advertising, social media, retail POS, direct marketing, sweepstakes administration, product placement in TV/Film, media and press/publicity. Evaluate and analyze ROI.• Plan and Manage online/offline advertising programs including media planning and buying, branding, strategy, creative and content development, creative briefing, digital execution, email messaging, webinars, and coordination of material. • Manage trade show strategy/message at national travel trade shows/events. This includes booth concept and design, management of exhibit fabrication, coordination and production of necessary materials, show presence, development and procurement of promotional items and coordinating appropriate show staff and event planning.• Developed Travel Agent Loyalty Program from inception to completion. Included agency bid process, procurement, website development, communications, and monthly bonus structures rewarding travel agents for their business.• Ability to effectively communicate with sales force, internal staff/departments, advertisers, agencies and travel agents/consumers.