As part of Betsson's business strategy, deliver on the Group ESG strategy and sustainability framework across environmental, social and governance verticals, throughout the global organisation and across the value chain.Engaging internal and external stakeholders with the aim of continued long-term profitability and business success. Driving excellent corporate governance and ESG reporting, championing transparency and corporate communication.

Drive and coordinate Betsson’s work within sustainability globally and across the value chain, as an integral part of Betsson’s business strategy. Keeping stakeholders informed, responsible for sustainability reporting in line with the EU taxonomy, GRI and CSRD, overseeing budget and consultants, and partaking in industry organisations and events.Some achievements• Preparing the organisation for CSRD reporting by, among other, conducting a double materiality analysis and a CSRD readiness GAP analysis according to ESRS reporting requirements.• Delivering yearly sustainability reports in line with international standards, such as GRI (and as of the FY 2024, CSRD).• Drafting a Sustainability policy endorsed by the Board of Directors.• Successfully driving – and together with the organisation – further developing and reporting on progress of the Group Sustainability framework, which has set focus areas within ESG, including ambitions, goals and KPIs.• Setting up a governance process, policies, and scalable plans for sustainability within the Group, regularly updating senior management and Board of Directors.• Engaging with suppliers and customers to drive sustainability throughout the value chain.• Joining investor and analyst meetings to present Betsson’s sustainability agenda.• Launching a climate strategy and roadmap for how to reach Betsson’s climate targets.• Launching a Social Impact framework for the Group’s global social corporate responsibility initiatives.• Mapping the organisation against the UN Sustainable Development Goals.• Officially joining the UN Global Compact initiative, driving, and following up on progress.Through 20+ years of experience in communication: boosting the organisation’s engagement through internal communication, induction training for new starters and developing e-learnings on sustainability.promoting external communication in all channels, and creating awareness by partaking in seminars and panels on ESG.

Some achievementsSustainability• Setting up a sustainability framework in line with Betsson’s business strategy, covering all areas of ESG, incorporating stakeholder dialogue, materiality analysis and competitor benchmark.• Setting climate targets (validated by the Science-Based Targets Initiative SBTi) for how to reduce the Group’s emissions to be in line with the Paris agreement. • Procuring a tool for gathering climate data and calculating emissions.• Setting up processes and engaging internal stakeholders to collect climate related data from Betsson’s global operations.• Offsetting Betsson’s emissions (Scope 1, 2 and 3) through certified climate positive projects.• Producing a sustainability report in line with international standards, such as GRI, as well as updates for quarterly reports.Communication• Driving employer branding and employee engagement through internal and external communication, also supporting employee retention • Procuring a global, interactive intranet for the Group• Ensuring relevant content build-up and functional websites for the Group• Facilitating successful transition to remote work during the Covid-19 pandemic, through internal communication, manager support and e-learnings• Supporting management with crisis communication and planning and change communication• Planning and executing business strategy roll-out activities• Introducing a standalone website to promote social corporate responsibility initiatives.• Successfully supporting acquisitions of new businesses.Main responsibilities:• Support the holding company Betsson AB with matters related to sustainability, such as GRI standards and sustainability reporting, including drafting the Annual and Sustainability Report. • Coordinate and follow-up on sustainability efforts.• Work with the planning and execution of corporate communication in all channels, for example related to brand, business strategy, change management and company-wide communication efforts.

Heading up a team of twelve people in four locations, responsible for editorial content in Saabs owned channels. My team supported events, campaigns and product launches with storytelling and social media strategies. We also put much effort into managing our brand online, since this is crucial both to increase sales and to attract talent. Internal communication projects such as top management conferences and communication support to all Group Functions were also handled within our team. I was furthermore responsible for driving the digital first initiative, and for the technical and functional development of our websites and our intranet. My team also supported the IR function with the Annual and Sustainability report.Our team used an agile way of working and followed the scrum method, working together with Communication Managers and stakeholders around our global organisation.We put a lot of emphasis on data to constantly improve and allow for SEO optimisation, successful online marketing and measurement.Responsibilities· planning, prioritising and publishing content on websites, intranet, social channels and magazine· developing owned channels from a content and functional perspective· governance and coordination of internal and editorial communication· coordinating and implementing overall corporate communication projects and plans· providing communication support to group functions within the company· having an overall communication responsibility for Top Management Conferences· keeping employees informed about the company’s objectives and future plans· supporting employer branding· developing policies and guidelines for our owned digital channels, both onsite and offsite· monitoring statistics of users in our owned digital channels from a business intelligence perspective· develop strategies to move to social dialogue· supporting business in online marketing, search engine optimisation, lead generation and conversion

Heading a team of five Communication Mangers in Linköping and Stockholm, I as head of Internal and Editorial Communication was responsible for all editorial content in owned channels - ie website, intranet, social media and corporate magazine. I was also responsible for internal corporate communication projects such as top management conferences and business plan roll-out as well as communication support to all Group Functions, ie HR, IT, Finance, Legal etc. Furthermore, my team supported the IR function with the Annual and Sustainability report.Content is king and the way to reach our target groups is through developing excellent content both for SEO purposes and to attract and form relationships with our customers and other stakeholders such as investors, media and potential new employees. Through the art of storytelling we support and strengthen our brand and tell the story of Saab, of our products and our people.During this period I introduced an agile way of working for the team with daily morning meetings where tasks are distributed, content is prioritised and followed up as well as weekly and monthly meetings to evaluate and analyse. We also started working more structured with content planning and a content calendar, commissioning some content from agencies as well as working with stakeholders within Saab to get the messages and facts to the point. One major development at this time was that we started experimenting with paid social media, which has since been developed further. I also emphasized the need for content other than text, so video, illustrations, infographics etc became more prominent in our online communication.Just as I stepped into this role, I was fortunate to be a proud participant of Saab's mentor program for women, which was a very rewarding experience.

As Editor, it was my responsibility to set the agenda, plan, coordinate, prioritize and publish content in all owned channels on a daily basis. During this period we were also preparing to launch both a new intranet and a new website and I was therefore supporting the respective project leaders from a content point of view, Supporting event communication, product launches and sales campaigns with content development and social media strategies was another big part of my responsibilities. As was development projects for content in owned channels such as supporting the HR function with the career section of the website. I was furthermore training new editors and leading forums for Communication Managers within Saab.

Monitor and enhance the daily content flow of the website, evaluation of themes for the promotion area of the start page. Present at Newsdesk meetings. Project leader for the development of regional sites for the Market Areas (planning, structure, support, training etc). Member of the working group for development of the event process on line and event sites. Monitor and support matters of structure, usability, findability and SEO on the site and in other online channels. Supporting efforts of Saab in social media. Knowledge in writing for online. Support web editors in the Business areas and Market areas in online matters. Contact person for human resources, investor relations, industrial cooperation, supplier portal and support portal. Training of web editors. Development of content strategy, manuals and guidelines. Development of the website, contacts with web bureaus, testing.

Implementation of and responsible for the editorial staff and an editorial approach to information at the Swedish Government Offices. Coordinate and lead a team of information officers, web editors and TV editors. Coordination of internal and external information using different information channels (intranet, websites, press centre and internal newspaper). Together with the ministries coordinate, produce and highlight information on current policy areas. News evaluation. Editorial content (articles, videos, photos, illustrations etc). Support to the Office of the Permanent Secretary and the Prime Minister’s Office. Chair a working group consisting of heads of information of the ministries in order to produce guide lines for the use of social media in the Government Offices.

Web editor of the Swedish Government web sites regeringen.se and sweden.gov.se. Working with usability and accessibility at the web sites. Also co-ordinator of the EU-information at the Swedish Government Offices.

Working for the UN mission UNMIS in Sudan my main focus areas were capacity building for national and international UN staff and communication. In the capacity of Training Officer I was responsible for arranging local training classes in computer science, English, business understanding etc. This meant scouting the interest amongst the staff, finding suitable teachers, locations and equipment, administrating the course, preparing contracts and other paper work, and of course monitoring and follow-up.I also worked with communication, as a Writer and Editor, planning communication, editing an internal newsletter, writing articles, doing interviews and developing storytelling for the mission. Working from a remote camp in the Sudanese country side, the job was sometimes challenging since the security situation as well as the heat and the general lack of resources had to be overcome. A pragmatic and solutions oriented approach was needed in order to succeed.It was a most rewarding experience living and working in a different environment and getting to know a foreign culture. I feel that I learned alot about the Sudanese and about myself.

During the Swedish Presidency of the EU I worked at the Permanent Representation in Brussels, mainly with the Presidency website. Writing articles from ministry meetings, liaise with Stockholm and supporting media work were some of my responsibilities.

Direction générale de l’administration et de la fonction publiqueWeb publishing (website and extranet), project leading (project plan, pilot study and call for tender) for new website for EUPAN, general strategic information support, fairs and exhibitions, printed material.

Political analysis, press analyses and reviews, writing newsletters about the work of the European parliament, arranging seminars, producing printed material, web publishing, giving lectures (schools, universities, civil society), answering questions about the EU.

Assigned to LU Nordic A/SBook keeping, co-ordinating routines between the offices in the Nordic countries, translation Danish to Swedish, contact person for Swedish stakeholders.