In charge of live operations (analytics, economy design, monetization, content roadmap, and operations) for four games.Designed, developed, and implemented company’s first data analytics product; used to inform content and feature roadmap across four games.Oversaw all competitive analysis, including over 40 game and feature teardowns used to dictate retention, engagement, and monetization features for eight branded games.Reported to partner executives from Walmart, Shisiedo, and Toikido on game performance and insights.Managed six direct reports across competitive intelligence, analytics, and Live Ops. Direct reporting line to CEO.

Led scoping and approval processes for six different product initiatives to drive growth for EA’s cross-platform subscription, EA Play. Grew from 6.5 million to 13 million active subscribers during tenure.Developed and launched a new process for how the Global Commercial Organization identifies and prioritizes features.

Building a better water future in the face of climate change and a growing wealth disparity.Secured $2 million in seed funding.

Managed investment pipeline from leads to investment. Reviewed financials and investor materials. Met with entrepreneurs to evaluate their potential to deliver necessary impact and financial returns.Conducted 50+ interviews w stakeholders. Designed systems map, identified gaps and opportunities for investments.Worked with the Managing Partner and Portfolio Director to articulate an investment strategy based on values, desired IRR, and impact returns.Identified thought leaders, organizations, and investment firms to be partners in Propel Capital's support of innovations that strengthen regional food economies.

Leadership: Led a team of four full-time designers and engineers. Headed commercialization of all new products working cross-functionally with sales, operations, and finance.Product Management: Oversaw design and development of all new products. Modeled expected ROI of new products through sales targets, margin analyses, and trade spend. Drove product optimizations through customer feedback (e.g. interviews, reviews and online data).Brand Management: Created brand story and messaging around products and ensured supply chain activities aligned with company values.Supply Chain Development: Ensured supply chain efficiency; found reliable suppliers withoptimal output in locations that reduce freight costs.Manufacturing Practices: Worked with manufacturers to establish critical controlpoints that ensure product quality, safety, and efficiency.

Leveraged platform database and customer feedback to understand user needs and communicate insights to engineering team which directly contributed to three product improvements. Contributed thought leadership pieces using relevant research describing the business case for an employee engagement platform in sustainability.Interviewed individuals and wrote articles on their success engaging employees in sustainability.

Researched and developed strategies for changing consumer consumption patterns away from environmentally sensitive products (e.g. illegally sourced timber).Researched and analyzed areas for the NGO community to scale impact and improve efficiency.Wrote policy briefs underlining issues regarding forest trade and illegal logging, published for international governments.