J. David Phillips, BREC, is an international marketing executive, a leader in regional economic development, and one of Eastern Canada’s preeminent business strategists. David has more than 30 years of executive and senior management experience in small, medium, and Fortune 50 companies, including Microsoft and the LVMH Moet Hennessy Louis Vuitton Group. His primary areas of expertise are business, marketing and brand strategy; market insight; and economic development. David is Chief Executive Officer of the Truro & Colchester Partnership for Economic Prosperity (TCPEP), seeking to grow the local economy, attract and retain businesses, entrepreneurs, and skilled people, and provide objective, expert advice, strategic support, growth and funding guidance to local businesses, startups, and entrepreneurs. David held multiple roles at Microsoft for more than a decade. In his final and most senior role, as Worldwide Field Intelligence Lead, based in Paris, David was an advisor to Microsoft executive leadership on a range of strategic issues, offering critical insight and understanding of key trends, market opportunities and threats, purchase drivers, subsidiary performance, and competitive activity. He also mentored the field Market Intelligence community across the globe. In his capacity as Global Director, Market Intelligence and Strategy at LVMH Moët Hennessy Louis Vuitton Group, the world’s largest luxury goods conglomerate, David led worldwide strategy and market intelligence for nine iconic super premium and premium brands, including Dom Perignon, Krug, Glenmorangie, Belvedere Vodka, Veuve Cliquot, Moët&Chandon, and Hennessy. Working from offices in Paris, New York and Hong Kong, he and his team delivered strategic, creative, and media-related guidance and insights to all brands and corporate management.David was Vice President of Marketing at Acadian Seaplants for five years, where he and his team up-levelled the brand, expanded global awareness, and launched four new products, resulting in double digit YoY growth.Prior to joining TCPEP, David was President and Chief Strategist of Windward Mark Strategy. Based in Halifax, Canada and doing business internationally, Windward Mark specialized in business strategy, market insight, and brand optimization.David has committed this next chapter of his career to helping drive economic growth and greater prosperity in his home community.