Dave Renfro Email & Phone Number

Chesapeake, Va, Us

Hampton Roads, Virginia Metropolitan Area

Nellysford, Va

Virginia Beach, Virginia, United States

Virginia Beach, Va

Oversaw the design, development, analysis, and distribution of targeted content with a focus on enhancing student brand awareness throughout the academic selection process. Led efforts to develop and implement a university website. Key Accomplishment:• Achieved a 5% increase in organic conversions and significantly enhanced website presence on search engine results pages for programmatic keywords.

Virginia Beach, Va

Guided all new media marketing activities to include website development, content management, social media, analytics, variant testing, predictive and behavioral advertising, e-commerce, SEO, SEM, and all interactive channels. Executed new media marketing strategy to ensure alignment with corporate objectives. Key Accomplishments:• Led the development and execution of over 200 landing pages.• Successfully implemented the first university wide texting programs, social media content plan, and calendar.

Virginia Beach, Va

Provided comprehensive marketing consulting services with emphasis on the design and implementation of integrated marketing programs. Led all related activities in areas including website development and optimization, e-commerce, SEO, paid search, content testing and analytics, link generation, traditional advertising, and sales development. Created and delivered Internet training to corporate sales units and served as a primary technical resource for the same. Analyzed online product mix and generated reports that outlined conclusions. Actively participated within industry networking, trade show, and national marketing events. Developed new brand initiatives for use across multiple channels including print/traditional, e-newsletter, and various internal and external communications. Directed the development and execution of new products and provided post-analysis. Key Accomplishments:• On-boarded a major new client resulting in $230K+ in new business within first six months; oversaw comprehensive efforts to develop needs analysis, planning, and implementation of an online sales and marketing campaign. • Drove a 35% YOY group sales business increase for a hotel client.

Norfolk, Va

Launched new start-up business within the digital space that provided integrated sales solutions. Leveraged extensive industry experience and knowledge of best practices to offer leading website development, Internet training, SEO and paid search, and data distribution services. Led a team of 12 sales professionals across local and national offices and designed training programs for delivery to the same. Managed P&L function while overseeing multiple teams including sales, client service, search optimization, web development, and marketing groups. Generated Internet solutions and presented related demonstrations during meetings with manufacturer dealers. Key Accomplishments:• Built and maintained relationships with five major manufacturers that together represented over 1,200 dealers and generated $700K in new revenue. • Successfully produced a client base increase of 144% over comparative verticals. • Selected as the first business line within Commercial Web Services to spearhead a new

Bs, Communications; Marketing And Economics

Education record