Marketing consultant for 106-year-old revenue recovery firm, based in Tampa. Developed 2021 marketing strategy at the request of board chairman. Developed glossary of acceptable business language for the company. Wrote, edited and marketed numerous news releases and papers.

Leader of east coast operations for custom publishing division at Florida's largest magazine publishing company. Oversee print media and digital content for several organizations, including The Breakers, the Arts Council of the Palm Beaches, Jupiter Medical Center and others as part of their marketing efforts. Also produce a relocation guide distributed by east coast Realtors. Work from a one-man Tampa office. This is a continuation of previous employment with PBMG (2002-12), in which I produced much the same type of content. Position eliminated (coronavirus layoffs) as of April 2020.

Lead day-to-day operations of the association's print and digital media products. With members in 40 countries, AAPL supports physicians through education, career guidance and thought leadership to help them gain and maintain leadership roles within health care. Position to be eliminated May 2019.• Edit and publish award-winning bimonthly magazine, the Physician Leadership Journal. Led redesign and reorganization from a collection of submitted manuscripts into an association-sustaining member amenity. Won Bronze Award for 2018, best single issue from the American Society of Healthcare Publication Editors.• Launched Physician Leadership News (physicianleaders.org/news), an online multimedia newsfeed and archive of information CEOs, chief medical officers and physician leaders can use to manage their organizations. Quadrupled daily traffic to the site.• Conceive, edit and publish print and digital white papers to support thought leadership.• Lead review and publication of the association's book publishing division.• Developed and engage international editorial board of physician leaders to review manuscripts submitted for publication in association media.

Content marketing strategist, team leader and project manager for one of the world's most recognized brands, serving more than 9 million members in 11 states and two territories.• Coordinated and produced multimedia material for AAA.com, its related verticals and AAA Living magazine (circulation 5.5 million), reinforcing brand voice.• Managed social media channels for Southeastern states (Florida, Georgia and Tennessee) and ACG's travel agency, engaging and informing more than 45,000 followers.• Worked cross-functionally with business units and enterprise leadership to develop regional travel and financial content that aligned with corporate goals.• Led editorial projects that sustain more than $1 million in annual revenue, including a long-standing partnership with Visit Florida, the state’s tourism marketing organization.• Transformed magazine from overt promotional product into an engaging member amenity that generated revenue (including one project that led to $744,000 in sales).• Developed content strategies and vehicles to attract new business and support existing relationships with prime travel and leisure advertisers.

Director, strategic planner and project leader for leading publisher of luxury lifestyle media. Delivered high-quality products consistently on time and within budget for internal and external stakeholders.• Innovated custom publishing division, producing annual magazines and digital media for blue-chip hospitality and tourism clients as a key partner in their marketing strategies.• Launched and led a major-market monthly magazine and website (Tampa Bay Illustrated), establishing it as the dominant publication in its niche within 12 months of its premiere.• Created new media, including annual relocation and philanthropy guides, by working directly with relevant organizations and targeted audiences to deliver useful and profitable products.• Served on marketing team in many ad hoc capacities. Produced advertising and promotional material, led special projects, and wrote as the brand voice of the company’s publications.• Established search-engine optimization protocols for all divisions, enabling company to improve position of its websites in Google results by 60% or more.• Built consumer and business relationships, including national media. Managed financials, content and talent (staff and contractors), enforced production schedules, and more.

Senior team leader at Bradenton Herald, overseeing multimedia coverage of regional news and events for a major publishing company in a highly competitive market.• Directed team of 11 through tumultuous period in the industry, helping them handle change and embrace innovation while focusing on department and company goals.• Supported national wire service and regional broadcast partners, creating and sharing content from complex projects under relentless daily deadlines.• Served as a teacher for inexperienced team members, and nurtured and developed the talent of experienced staffers, helping all advance their career trajectories.• Responsible for setting strategic direction of digital and print plans, working with other stakeholders (such as marketing, advertising and operations) to help ensure success.

Media relations specialist for an international corporate training company, helping lead its evolution into digital-based audience connections.• Managed and produced external publications (white papers, case studies, news releases, etc.) and online newsroom to serve national and industry media with ideas and information.• Created product content (corporate training programs, employee communication tools, educational curricula), marketing collateral, print and online advertising, and other creative.• Devised system to cut RFP response time by 50%, leveraging existing strengths and new processes from external sources to increase speed, depth and accuracy.• Combined public relations and proposal response initiatives were attributed directly to more than $600,000 in revenue during first year in the position.

Writer, editor, manager and problem solver for Florida’s largest converged, multiplatform newsgathering operation (Tampa Tribune, TBO.com, WFLA-TV).• Assistant sports editor overseeing content planning and production, allocation of staff and financials for teams of up to 42, and coverage of major events (Olympics, World Cups, more).• Developed internal and external relationships, working with other business units to launch and lead new products, including a popular weekly magazine and sponsor-supported initiatives.• Primary newsroom liaison during creation and integration of online division (Tampa Bay Online) and partnerships with NBC and CNN television affiliates and Clear Channel Radio.• Reporter and copy editor, producing independent, high-volume work in bureaus across the state, publishing unique local content for as many as 17 daily editions in Florida’s largest media DMA.