Jennifer Day Email and Phone Number
Dynamic marketing leader with over 15 years of expertise driving revenue growth and brand authority in fintech, blockchain, and digital assets. As a Fractional CMO, I specialize in data-driven marketing strategies that transform digital and brand engagement across B2B and B2C markets. My approach centers on strategic growth through digital transformation, brand positioning, and integrated multi-channel campaigns, allowing clients to capture and expand market share in competitive sectors.Throughout my career, I’ve led high-impact go-to-market strategies, AI-driven personalization, and product launches that boost client revenue and expand their market presence. In my recent role with NGDATA, I led the U.S. launch of an AI/ML SaaS platform for community banks, generating a 150% increase in MQLs and a $3M growth in pipeline value. My expertise includes leveraging partnerships and analytics to optimize ROI, consistently achieving over 30% improvements in campaign efficiency and lead conversions.I’m passionate about delivering measurable outcomes by aligning marketing with business objectives, coaching high-performing teams, and building brands that resonate. Whether through thought leadership initiatives, strategic partnerships, or experiential events, I drive sustainable growth and elevate brand visibility for long-term impact.Let’s connect if you’re looking for a transformative marketing leader who combines deep industry knowledge with a proven record in scaling brands and driving results.
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Fractional Cmo And Marketing ConsultantJday CreativeDenver, Co, Us -
Founder & Fractional CmoJday Creative May 2014 - PresentAs the Founder and Fractional CMO of JDay Creative, I lead high-impact marketing strategies for clients in fintech, blockchain, crypto, and consumer brands. My approach includes everything from brand positioning and product launches to digital campaigns and multi-channel lead generation. I specialize in driving measurable growth and brand authority, ensuring each client gains a strong foothold in their market. Notable achievements include:- Developing go-to-market strategies that have boosted client revenue by 40% and expanded market share by 25%.- Leading data-driven campaigns that optimized ROI by 30% and elevated brand engagement across digital channels.- Designing and executing events such as exclusive launches, industry keynotes, and webinars that enhanced client visibility and stakeholder engagement. -
Senior Vice PresidentTandem Marketing Communications Feb 2015 - PresentNew York, Ny, UsWith Tandem Communications as a client through JDay Creative, I oversee comprehensive marketing and PR strategies across the consumer tech and health tech industries. My role involves end-to-end management of campaigns that include experiential events, product launches, digital advertising, and social media initiatives. My work has consistently improved brand awareness, consumer engagement, and media coverage for Tandem’s high-profile clients. - Implementing multi-channel campaigns that increased engagement by 25% and boosted web traffic by 30%.- Producing impactful experiential events for tech and lifestyle brands, securing top-tier media attention, and increasing event attendance by 20%.- Driving strategic PR initiatives, leading to a 30% increase in Share of Voice within target media -
Marketing DirectorNgdata Jan 2023 - Sep 2024Gent, BeAs Marketing Director for NGDATA, I led the U.S. launch of an AI-driven SaaS platform tailored to community banks, implementing a go-to-market strategy that solidified the brand’s presence in the U.S. market. My focus included optimizing campaign performance and expanding the sales pipeline for measurable growth.- Grew the sales pipeline by $3M through strategic digital marketing efforts, achieving a 150% increase in MQLs.- Enhanced campaign reach, increasing website traffic by 35% and lead conversions by 20%. -
Growth Marketing ManagerTicksmith Dec 2021 - Jul 2022Montreal, Quebec, CaIn my role as Growth Marketing Manager at TickSmith, I drove brand awareness and lead generation for a B2B SaaS platform through targeted digital campaigns and event marketing. My work emphasized optimized ad performance and enhanced client engagement.- Achieved a 78% increase in inbound leads through a mix of paid acquisition, SEO, and ABM strategies.- Planned and executed trade shows and webinars that boosted participant satisfaction and lead quality by 30%. -
Head Of Communications & EngagementEtana Custody Nov 2020 - Nov 2021Denver, Colorado, UsAs Head of Communications & Engagement at Etana Custody, I led digital marketing and engagement strategies that expanded Etana’s reach and solidified its brand in the digital asset space. My initiatives were focused on boosting client acquisition, brand visibility, and engagement across platforms.- Improved web traffic by 30% through optimized landing pages and creative content testing.- Grew brand reach through ambassador programs and high-visibility campaigns reaching over 75,000 clients. -
Head Of Marketing - AmericasVermeg For Banking & Insurance Software Feb 2018 - Apr 2019Amsterdam, NlAs Head of Marketing for the Americas at VERMEG, I led post-acquisition integration and go-to-market strategies across multiple product lines to boost brand presence and market penetration.- Increased event-driven leads by 15% by managing high-profile trade shows and exclusive events that targeted product launches and client engagement.- Achieved a 30% improvement in brand consistency and positive sentiment across industry publications by streamlining cross-product messaging and enhancing media positioning. -
Head Of Marketing - AmericasLombard Risk Feb 2018 - Nov 2018London, England, GbAcquired by VERMEG -
Head Of MarketingAlphapoint, Corp. Apr 2017 - Mar 2018New York, New York, UsAs Head of Marketing for AlphaPoint on a contract basis, I led the go-to-market strategy for this digital asset exchange platform, positioning it as a leader in the blockchain space. My efforts included partnerships, multi-channel campaigns, and high-impact product launches to drive revenue and brand visibility.- Increased trading volume by 12% within six months through targeted digital campaigns and market positioning.- Forged strategic partnerships, including a digital gold trading platform with CME, The London Royal Mint, and BitGo, generating over 7,500 media articles and 825,000 impressions.- Designed and executed multi-channel campaigns that increased customer acquisition and retention, boosting revenue by 10%. -
Global Head Of Marketing And CommunicationsTraiana Aug 2011 - Apr 2014London, GbAs Global Head of Marketing & Communications, I oversaw Traiana's marketing budget and strategic planning with regular reporting to the executive team and board. My focus was on building a robust sales pipeline, developing thought leadership content, and leading impactful global events that strengthened client relationships and expanded market presence.- Built a $25M buy-side sales pipeline in six months through exclusive events, targeted advertising, and newsletters.- Created the MarketView360 thought-leadership series, generating new business leads, increasing MQLs by 10%, and achieving a 15% landing page conversion rate.- Spearheaded major events, including biannual global sales meetings, the Traiana Harmony Forums with 2,500+ attendees- Opened the Asian market with a targeted webinar series, driving a 12% increase in MQLs. -
Vice President, Marketing & Communications, Cmir GroupKnight Capital Group Jul 2009 - Aug 2011As Vice President of Marketing & Communications at Knight Capital Group, I led global marketing for the fixed income sales, trading, and research division. My work involved creating messaging, directing events, and developing content that increased trading revenue and supported the company’s brand presence.- Increased quarterly trading revenue by an average of 10% with Knight Research Reports, providing actionable credit trading insights.- Created key messaging and presentations for quarterly and annual earnings meetings in collaboration with the corporate marketing, communications, and investor relations teams.- Managed the European Credit Day, attended by over 300 institutional investors, facilitating presentations from 20+ publicly traded companies.
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Product MarketingLiquidnet Dec 2006 - Feb 2009New York, Ny, UsResponsible for positioning Liquidnet’s global equity trading platform and services Managed relationships with other business heads, coordinating priorities and activities to meet the revenue objections of the firm.Developed product messages and positioning for existing and new product lines. -
Vice President Marketing & CommunicationsNumerix Feb 2005 - Nov 2006New York City, Ny, UsManaged and developed strategic marketing initiatives such as client-specific collateral, direct mail campaigns, event programs, trade shows, and other lead-generating activities. Worked closely with Managing Directors of the Americas, EMEA, and APAC territories to develop regional marketing promotion and sales strategies. Planned, conceptualized, and managed the news release pipeline -
Regional Marketing Manager, AmericasMisys Banking Systems Nov 2003 - Feb 2005London, London, GbResponsible for planning, conceiving, and implementing annual strategic marketing plans and campaigns for Misys Wholesale Banking Systems Americas region. Oversight on track and measure results of all marketing and lead generation activities to determine the effectiveness of each type of marketing campaign.Contribute to developing and adapting corporate messaging and communications based on evolving industry trends in the Americas.
Frequently Asked Questions about Jennifer Day
What company does Jennifer Day work for?
Jennifer Day works for Jday Creative
What is Jennifer Day's role at the current company?
Jennifer Day's current role is Fractional CMO and Marketing Consultant.
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