Jennifer Day Email & Phone Number

Denver, Co, Us

As the Founder and Fractional CMO of JDay Creative, I lead high-impact marketing strategies for clients in fintech, blockchain, crypto, and consumer brands. My approach includes everything from brand positioning and product launches to digital campaigns and multi-channel lead generation. I specialize in driving measurable growth and brand authority, ensuring each client gains a strong foothold in their market. Notable achievements include:- Developing go-to-market strategies that have boosted client revenue by 40% and expanded market share by 25%.- Leading data-driven campaigns that optimized ROI by 30% and elevated brand engagement across digital channels.- Designing and executing events such as exclusive launches, industry keynotes, and webinars that enhanced client visibility and stakeholder engagement.

New York, Ny, Us

With Tandem Communications as a client through JDay Creative, I oversee comprehensive marketing and PR strategies across the consumer tech and health tech industries. My role involves end-to-end management of campaigns that include experiential events, product launches, digital advertising, and social media initiatives. My work has consistently improved brand awareness, consumer engagement, and media coverage for Tandem’s high-profile clients. - Implementing multi-channel campaigns that increased engagement by 25% and boosted web traffic by 30%.- Producing impactful experiential events for tech and lifestyle brands, securing top-tier media attention, and increasing event attendance by 20%.- Driving strategic PR initiatives, leading to a 30% increase in Share of Voice within target media

Gent, Be

As Marketing Director for NGDATA, I led the U.S. launch of an AI-driven SaaS platform tailored to community banks, implementing a go-to-market strategy that solidified the brand’s presence in the U.S. market. My focus included optimizing campaign performance and expanding the sales pipeline for measurable growth.- Grew the sales pipeline by $3M through strategic digital marketing efforts, achieving a 150% increase in MQLs.- Enhanced campaign reach, increasing website traffic by 35% and lead conversions by 20%.

Montreal, Quebec, Ca

In my role as Growth Marketing Manager at TickSmith, I drove brand awareness and lead generation for a B2B SaaS platform through targeted digital campaigns and event marketing. My work emphasized optimized ad performance and enhanced client engagement.- Achieved a 78% increase in inbound leads through a mix of paid acquisition, SEO, and ABM strategies.- Planned and executed trade shows and webinars that boosted participant satisfaction and lead quality by 30%.

Denver, Colorado, Us

As Head of Communications & Engagement at Etana Custody, I led digital marketing and engagement strategies that expanded Etana’s reach and solidified its brand in the digital asset space. My initiatives were focused on boosting client acquisition, brand visibility, and engagement across platforms.- Improved web traffic by 30% through optimized landing pages and creative content testing.- Grew brand reach through ambassador programs and high-visibility campaigns reaching over 75,000 clients.

Amsterdam, Nl

As Head of Marketing for the Americas at VERMEG, I led post-acquisition integration and go-to-market strategies across multiple product lines to boost brand presence and market penetration.- Increased event-driven leads by 15% by managing high-profile trade shows and exclusive events that targeted product launches and client engagement.- Achieved a 30% improvement in brand consistency and positive sentiment across industry publications by streamlining cross-product messaging and enhancing media positioning.

London, England, Gb

Acquired by VERMEG

New York, New York, Us

As Head of Marketing for AlphaPoint on a contract basis, I led the go-to-market strategy for this digital asset exchange platform, positioning it as a leader in the blockchain space. My efforts included partnerships, multi-channel campaigns, and high-impact product launches to drive revenue and brand visibility.- Increased trading volume by 12% within six months through targeted digital campaigns and market positioning.- Forged strategic partnerships, including a digital gold trading platform with CME, The London Royal Mint, and BitGo, generating over 7,500 media articles and 825,000 impressions.- Designed and executed multi-channel campaigns that increased customer acquisition and retention, boosting revenue by 10%.

London, Gb

As Global Head of Marketing & Communications, I oversaw Traiana's marketing budget and strategic planning with regular reporting to the executive team and board. My focus was on building a robust sales pipeline, developing thought leadership content, and leading impactful global events that strengthened client relationships and expanded market presence.- Built a $25M buy-side sales pipeline in six months through exclusive events, targeted advertising, and newsletters.- Created the MarketView360 thought-leadership series, generating new business leads, increasing MQLs by 10%, and achieving a 15% landing page conversion rate.- Spearheaded major events, including biannual global sales meetings, the Traiana Harmony Forums with 2,500+ attendees- Opened the Asian market with a targeted webinar series, driving a 12% increase in MQLs.

As Vice President of Marketing & Communications at Knight Capital Group, I led global marketing for the fixed income sales, trading, and research division. My work involved creating messaging, directing events, and developing content that increased trading revenue and supported the company’s brand presence.- Increased quarterly trading revenue by an average of 10% with Knight Research Reports, providing actionable credit trading insights.- Created key messaging and presentations for quarterly and annual earnings meetings in collaboration with the corporate marketing, communications, and investor relations teams.- Managed the European Credit Day, attended by over 300 institutional investors, facilitating presentations from 20+ publicly traded companies.

New York, Ny, Us

Responsible for positioning Liquidnet’s global equity trading platform and services Managed relationships with other business heads, coordinating priorities and activities to meet the revenue objections of the firm.Developed product messages and positioning for existing and new product lines.

New York City, Ny, Us

Managed and developed strategic marketing initiatives such as client-specific collateral, direct mail campaigns, event programs, trade shows, and other lead-generating activities. Worked closely with Managing Directors of the Americas, EMEA, and APAC territories to develop regional marketing promotion and sales strategies. Planned, conceptualized, and managed the news release pipeline

London, London, Gb

Responsible for planning, conceiving, and implementing annual strategic marketing plans and campaigns for Misys Wholesale Banking Systems Americas region. Oversight on track and measure results of all marketing and lead generation activities to determine the effectiveness of each type of marketing campaign.Contribute to developing and adapting corporate messaging and communications based on evolving industry trends in the Americas.