After bootstrapping ThankView as co-founder & CEO from 2016 to 2021, we merged with EverTrue and sold a majority stake to Rubicon Technology Partners. I stepped into the role of President to support the new organization as we brought together five acquisitions into a single entity with 12 month of our initial merger.

ThankView lets fundraisers design, record and send 1 or 1,000 personalized video messages in minutes. It brings a new layer of humanity to stewardship and puts your face and voice at the heart of your message. ThankView works with thousands of universities, non-profits, hospitals and businesses to make their outreach more sincere and trackable with our robust, CRM-integrated analytics. With over 2,000 partners - including 18 out of the top 20 fundraising universities - we are the experts in video stewardship and bring 1-on-1 support to every customer.

A serious workout that doesn't take itself too seriously. Classes combine cardio, strength training, and a sprinkle of dance to build your booty and make you sweat! The idea for the studio came from seeing an opportunity to leverage ClassPass's (at the time) alphanumeric search to become the first studio all ClassPass users would see. Naming ourselves "00 Beebe's Buttcamp", insisting the cheeky zeros were necessary, we quickly grew to over 22 classes a week. The second opportunity in growing the business came from finding flexible space, provided by Stepping Out Studios. We rented the space by the hour, drastically decreasing overhead cost and allowing us to scale in line with demand. Once finding the right teachers who could open up the space and lead their classes, this venture was almost very low maintenance. During our brief but action-packed tenure, Beebe's Buttcamp was one of the highest rated classes in New York City, a result of having the best teachers, the greatest students and the most fun.Named One of the Best New Studios in NYC by Racked and featured in Women's Health, Complex and New York Daily Mail, this studio was beloved by students and perhaps one of the greatest, more positive experiences of my life!Be on the lookout- you never know when Beebe's Buttcamp is going to come back...

New Antisocial is a surprisingly social agency. We cook up creative and make things that smack of sharing. Focusing on social media and content creation, our nimble crew peppers our work with personality and panache (with a dash of nutmeg). We operate at the speed of life, which is a snooty way of saying when we hatch ideas, we make them happen within weeks, days or hours - not years, quarters or months. Our specialities include content creation, writing, digital strategy, media strategy, analytics, actually doing something useful with said analytics, photo and video production and business consultation. Seeking salient thinkers, positive doers and clients who want the same.Highlights: - Grew Reebok Spartan Race community by over 1,000,000 users in 10 months- Helped drop cost per acquisition by 92.5% in first 2 months of business relationship - Increased engagement of community to levels seen only by primetime TV properties- Grew email customer by over 25% in 5 months for virtually no spend- Aided 5+ startups from infancy to launch; two have since been accepted to the prestigious TechStars incubator.- Managed over $3.5 million dollars of ad spend, with an average return against money spent of 5.5x

Focusing on expanding and exploring the social possibilities for all agency clients. As creative director for the international Intel social media business, I helped grow their community from 10 to 23 million fans in just over a year and making it one of the most engaged brand pages on Facebook. In my time, I managed a team of 10+ members who together developed original content every day that was both culturally relevant and substantive to Intel's goals.Highlights: - Grew Intel's social community by over 10 million fans in one year- Made Intel 3rd most engaged brand page on Facebook (after Disney and Ferrari)- Helped craft brand voice from conventional to "indulgent dork"

Working as a copywriter and copious thinker for all clients and projects across the agency. Bringing a flair for fun to the Noise name.I write and head up the creative engine for Intel's international social media presence. In the short time that we've had the account, Intel's Facebook page population has grown by over 5 million fans and the engagement rates are up by over 100%. We continue to define the new voice of Intel while pushing the boundaries of what Intel can do in the social, digital and real world. It's really quite exciting! Further, I work to execute and promote internal Noise projects, many times in the name of fun. Why have an agency called "Noise" if you don't plan on making a little?

HeadlineCostumes.com is a niche online costume store specializing in outfits that made headlines in the past year. Costumes range from the celebrity world to fictional characters to internet memes. We have fun. Starting as a single product website in 2009, Hangoverbeard.com began as a personal joke and creative endeavor by JD Beebe to sell fake beards to the world. Using purely free social media tools and tactics, JD created a compelling character and campaign around a pissed-off beard that people couldn't get enough of. This persona caught the attention of LATimes.com and MTV.com, launching the site from a footnote on JD's resume to a full-fledged business. Now in year three, JD has expanded to a staff of 4 employees, selling dozens of topical costumes. He is chiefly responsible for the creative direction of the site, both in look and tone as well as creative & social media strategy, PR, and execution. His other roles include Analytics & Metrics Manager, Warehouse & Fulfillment Manager, and Webmaster. This year, HeadlineCostumes.com will use Google Adwords, Google TV for television spots & small media buys to help expand their visibility. However, the ethos of the site remains the same: to leverage social media, PR and readily-available free tools to target the right audience and deliver stellar costumes. It's easy to laugh at the idea of leaving a full-time position with benefits to run a small costume company but we learn practical lessons everyday. We examine how consumers behave in real time and react at the same pace. We understand how to manage a business. We love selling costumes and we hope that it shows in everything that we do. 2011 profits are projected to reach $70k operating primarily in the month of October. On November 1st, the site shuts down until next season, although we'll spend the year watching the news in preparation for the Halloween to come.Front end development done by Matthew Murchison (http://dev.mmurch.com/)

A site created and dedicated to helping 150+ of my former Goodby, Silverstein & Partners coworkers find jobs after agency layoffs. After losing two major accounts, GSP had to let people go. I wanted to help so I attempted to change the conversation from "lots of people were fired" to "lots of talented folks just became available to hire". GrabSomeGoodby.com allowed anyone affected by the layoffs to post their information. Through the power of collective bargaining and some great press, the site drew tens of thousands of eyes, many from prospective employers and recruiters the world round. Within one month, 75% of featured talent was back working from leads they received through the site. Total time spent making site: 3 hoursTotal budget: $0

Heading up digital missions for Stun Creative projects. Example of role: Lead Strategist on internationally-recognized "Stun Fone" stunt. Created online personality, history and reality for the faux-products creator, pontificating about the brilliance of my device and getting the story picked up and passed by the tech world, journalists of all ilks and international distributors. Covered by PCMag, Creativity Online, LA Times, Slash Gear, The Awesomer & more

Creative birthing, planning and execution of promotional stunts for "Users Not Customers", a new book written by HUGE CEO, Aaron Shapiro. Key roles: - Copywriter & Designer- Project Management- Digital Producer, OOH Producer- Creative Recruiter- Social Media Management & Creative - Viral Seeding

Kicked ass, cracked jaws with my fists wrapped in gauze.

Establishing the voice, brand and following for Checkpoints.

Agency Lead on Social Media Strategy, Implementation, Integration, Analytics and Lucid SM Ideas. Co-researched/authored industry wide digital audit. Agency lead on SM analytics.

Digital and Social Media specialist for DoritosIn-house social media/new tech specialist across brands Specialty in social media analytics, innovation and creative implementationContributed to social media creative executions for Doritos and Kayak.comAgency lead on Digital Audit of Ad Industry & Social Media analytics partnerships

Specializing in online experiential work for Sprint. Worked with online properties and television networks to integrate brand into Primetime entertainment as well as operate brand image across the web.

Media Development for KHIZ-TV, Accounting, Market Research, Website Design, Graphic Design, Demographic Strategy and more.

Successful experiment into the power of Social Media-driven marketingNiche website specializing in character beards for Halloween. Driven by social media and free outreach, hangoverbeard.com is a case study in how to operate a zero-risk business with essentially no budget. 2009: In under a month, website garnered over 20k pageviews, over 50k views in free PR and $8k in profit with only $100 spent on paid-advertising and under 30 hours of total work.2010: With the addition of two more niche costume sites (BeJustinBieber.com & SnookiPoof.com), profits more than doubled. With almost no PR and the addition of an AdWords spend, beard sales tripled and multiple item orders increased sales dramatically. 2011: Be on the look out...

Worked closely in the development of new campaigns for Sol Beer, Canon Camera, Kawasaki Motorcycles and Kikkoman.

Market Research conducted to determine key demographics and possible tower expansion, increasing the audience in the High Desert & Los Angeles. Wrote treatments for original content, including "Who Wants To Be The Next Anchor?" and "High Desert Action Team".