Carpedia International is an implementation-based management consulting firm that has been creating tangible, sustainable results for clients across all industries for over 20 years. We work with leading companies in many industries including manufacturing, healthcare, food and beverage, finance, software development, retail and logistics, etc. Our project teams physically help some of the leading brands worldwide implement measurable improvements of their products, processes, systems and behaviors by working full-time with our clients on site.We provide our clients with a proven methodology and the skills, tools and coaching they need to rapidly attain organizational alignment and to achieve sustainable performance improvement with no capital investments required. We are proud that 94% of our clients act as references on our behalf.

As a strategic product marketing director, I have helped businesses develop and implement effective product marketing strategies and customer engagement / retention / growth strategies that get results.With a diverse skill set that includes: Traditional: content development, sales enablement tools, print collateral, advertising, trade show and events Digital: Drip marketing programs (awareness, nurture, scoring, conversion), social media community management, video case studies, blog, SEO / SEM.With my straightforward, value for money approach I’ll get to the heart of business requirements, and identify clear steps to achieve marketing goals – whether that’s launching a new product, developing a new product innovation strategy, creating content, generating leads, or defining how to make social media work for the portfolio, I have the experience and cross functional skills sets to achieve and deliver results. (current clients and role description below)ADVANCE GREEN COMPLIANCE Marketing Director As a start-up this client required a clear go-to-market strategy with channel and route to market tactical execution tools to drive conversion, this included a new website (ecommerce), drip marketing programs by segment and sales enablement tools, all while employing a data driven approach to investing the company’s marketing budget. AllSource Marketing Director Responsible for developing and implementing national and regional marketing promotions, internal and external events and provide marketing and communications to support all product lines and service offerings. Integrated new technologies and solutions into the product mix and go-to-market strategy to streamline route to market, and in-turn defined performance indicators and success criteria in order to optimize marketing programs and activities to encourage fast-tracking through the marketing pipeline.

Contract Position: GTM and Product Development Program.

Responsible for developing positioning, messaging, competitive differentiation, and enabling the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities.• Strategic marketing and GTM at the product or product line level.• Developing product pricing strategies and structures• Developing and managing the product roadmap• Managing the product backlog• Synthesizing all internal and external stakeholder input on features and priorities• Performing win/loss analyses• Conducting competitive research• Implementing and then analyzing customer surveys• Strategic positioning of legal technology solutions to customers, partners, and market influencers.• Responsible for articulating all the outbound tasks necessary to clearly explain the benefits of features and translate them into customer-facing messaging.• Responsible for bringing the product to market and driving adoption of it — including arming sales with the knowledge and tools they need to be successful; developing customer-facing presentations;updating the Web site; as well as outlining the marketing programs required for demand generation.

Ownership for customer and field-facing product marketing functions for the company’s Pointforce and Streamline Supply Chain Management solutions serving various markets including industrial distribution and import to retail.Working closely with product, sales, and customer success teams to determine the right positioning, messaging, and launch strategies for TECSYS platform and features.Collaborating with content and creative teams in building product-specific marketing collateral, including web and print (website pages, landing pages, product sheets, brochures, sales decks, videos, etc).Ensuring that all content is created with the buyer/customer in mind and is aligned with TECSYS positioning, messaging and branding.Partnering with Product team to bring new releases to market and to communicate improvement in the value prop internally and externally on an ongoing basis.Ensuring client and market facing teams, including Sales and Customer Success, are sufficiently prepared to effectively communicate newly introduced applications.Engaging with Product team on the roadmap to provide input on market needs, features and scenarios within a Pragmatic Framework.

Responsible for strategic market research and domestic product marketing direction for Core and Risk Management portfolio Go-to-Market initiatives. Direct engagement with the marketplace to gather high quality voice of customer and voice of market inclusive of promotions, pricing and channel management. Strong focus on the development and implementation of the strategic plan to market driving & maximizing revenue of the product family. Responsible for developing and executing on strategic product marketing plans that support full life-cycle product marketing management including strategic direction, revenue and profitability performance. Develop proposed annual marketing plans and budgets for the assigned portfolio by recommending integrated marketing programs across multiple channels based on a clear definition of customer needs and the value proposition. Develop appropriate business cases to support new marketing programs for the product portfolio Develop all product portfolio communications to support marketing programs in accordance with Equifax brand standards and overall messaging including:o Print Collateralo Sales presentations to support growth play booko Request for proposal response contento Web / Blog / Customer Portals o Social Community (Twitter, LinkedIn, Google+, Facebook) o SEM contento Content syndication through e-market development programs (Eloqua) o Video

Mission Critical Fleet, Asset & Mobile Workforce Management TechnologiesResponsible for establishing the marketing & communications strategic direction setting measurable targets, and driving the day-to-day execution of all related activities across all product lines ensuring that marketing best practices are being used consistently across the various marketing functions and that all campaigns present a unified message to the customer. Maintain expert status on domain, market, industry, and competitive analysis and positioning | Drive the creation of product-specific marketing collateral, specifically Feature Function Benefit documentation | Publicly convey product and market strengths via blogs, social media & presentations | Lead overall relationship with in-house and outside agencies and outside vendors to build creative ideas, develop marketing vehicles and marketing automation campaigns | Responsible for optimizing click-through and conversion rates across all digital media campaign portfolio

Responsible for developing strategies and execution plans to generate positive attention to Coreworx, the products and consultative service based solutions. Using traditional, as well as web and social media techniques my role is responsible for leveraging company assets, events and news into interesting content (stories, white papers, etc).My role includes acting as Team Lead in strategy and tactical planning of events, both live and virtual events (i.e. webinars) and promotion. I am responsible for coordinating all PR activities with internal and external stake holders.

My role includes acting as Team Lead in strategy and tactical planning of events, both live and virtual events (i.e. webinars) and promotion. I was responsible for coordinating all PR activities with internal and external stake holders.

World leader in Computer Vision TechnologyResponsible for developing and implementing strategic communications programs across the global landscape of the companies brands, including the ongoing development and management of the corporate Web site, ensuring that all content accurately and comprehensively reflects the company and its products. Leverage brands through print media, editorial and trade events to generate direct interest in products and services Planned and executed exhibitor attendance for 23 individual trade specific expos, and events.

Developed and managed a wide range of marketing tools, including e-promotional materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported both advertising and circulation-based marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives.