Owner/Investor - Rita'S Of Michigan.
After 30 years with 8 relocations as well as international service with Ford Motor Company in Shanghai/Bangkok, I elected to retire to pursue other interest and to spend time with our children. Our daughter was eager to become a franchisee for Rita's Italian Ice and the only way to do so was for someone to purchase the rights to the brand and become the Area Developer to represent the brand so others could see how successful the franchise transfers to the State of Michigan. So our family did just that and Dean Family Enterprises, LLC was born. Our daughter is the GM-Operator of the first Rita’s in the State (Rita’s of Sterling Heights) and has surpassed EVERY milestone we established at inception. • Area Development website created to share the Rita’s Franchise concept and assist in building out the network of franchisees (launch June, 2016) www.ritasofmichigan.com • Q3, 2016 Launch of First Rita’s Franchise Shop – Sterling Heights. https://www.facebook.com/ritasofsterlingheights/ • Exceeded National Average Sales Volume in the first 12 months of operation-2017. • Social Media & Advertising strategy launched (Facebook, Twitter, Instagram, LinkedIn) • Purchased/converted and launched 21' Mobile unit, 2018. • Sold the second territory (Holland, Michigan) to a mother-daughter team: Target opening 3/2019. • Actively pursuing other Area Developers & multi-unit operators throughout the State of Michigan.