G3 Medical Marketing is a marketing and sales agency focused on driving growth and sales performance for med tech, bio tech, healthcare IT, hospitals and provider networks. Services include marketing and sales strategy activities to support lead generation and patient outreach. Industry experience includes radiation oncology, medical oncology, dermatology, life sciences and telemedicine. Specialties: • Digital Marketing• Marketing Communications & PR• Webinars, Conferences & Exhibitions• Product Positioning• Product Launch• Voice of the Customer• Market Development• Market Segmentation• Strategic Planning & Budgeting

Direct and execute marketing strategies for B2B and B2C clients. Manage programs including digital marketing campaigns, social media strategy, product and event promotions and public relations. Consult on public relations, customer advisory board process and development, trade shows and marketing tactics. Promote programs to boost revenue and brand awareness. Led clients to first ever press coverage and awards.Develop and implement marketing strategy for new specialty practice (oncology, internal medicine, emergency care). Establish brand identity, create online reputation, and build customer relationships. Manage social media strategy, public relations, and events. Lead referral programs to grow community awareness and increase revenue.

Managed marketing strategies for Laboratory Information System (LIS) business unit of leading healthcare IT company including product launches, promotions, public relations, events, and advertising. Led new product introductions and software launch including press releases, trade show and event promotion; branding campaign including collateral, posters, road show events and user conferences.Secured sponsorship of First World Congress on Pathology Informatics in Australia; led marketing charge into international markets. Worked with industry leaders to support events and speaking opportunities. Coordinated Advisory Board discussions and facilitated product suggestions. Administered the API-IMPAC-CAP Foundation Scholarship and Laboratory Professional of the Year Award Programs.

Managed public relations and advertising for leading healthcare IT company. Participated with executive management on annual communications plan. Ensured consistent corporate messages delivered in a timely manner and distribution channel. Hosted media tour at large industry conferences. Created Speaker’s Bureau to increase visibility at industry conferences. Coordinated Advisory Boards for six product markets. Prepared Annual Report; Measurable increase in article placement in trade publications and web site profiles. Managed advertising and PR budget.

Managed corporate communications for a large healthcare IT company: Managed the execution of marketing strategies including advertising, direct mail campaigns, and promotions. Managed corporate identity, public relations, media relations. Successfully nominated product and partnerships for industry winning awards. Developed, created, and planned marketing collateral for web and events. Maintained and updated Web site.