Julie Diane Lim Email & Phone Number

Manila, National Capital Region, Philippines

Handling overall campaigns for Colgate Equity, GRF (Great Regular Flavor) and Kids Segment

Manila, National Capital Region, Philippines

- Manages Colgate distributor business for the whole Cavite area to ensure sales-to-trade (STT growth), purchase growth and implementation of 5Ps executions in the area for indirect retail channels: supermarkets, cash & carry, groceries, market stalls, sari-sari stores-2019 Performance:• Reversed sales decline across all retail channels covered in the distributor area from -7% Jan YTD Sales Decline to +7% Jul YTD Sales Growth despite manpower challenges in the area• Increased buying stores coverage by 20% 2019 vs last year, product distribution by 12% 2019 vs last year, opened 300+ new accounts vs 2019 last year due to implementation of market stalls and sari-sari store (SSS) expansion programs• Creation of local bundling programs, customer-specific programs and small format retailers (SFR) distribution activities to ensure 10% increase in Top 20 Accounts that contribute to 50% of the usiness. • Set-up and negotiated for 7 supermarket and grocery openings in the area to ensure 5Ps execution• Organized quarterly business reviews for key customers such as Emilus Supermarket, MS Mart, Divimart chain to come up with customized solutions to grow business in the area• Weekly regular field coaching of supervisors and sales team• Organized training modules, product orientation modules and development of individual objective systems for new sales team to improve salesmen capabilities- 2018 Performance:---Accelerated STT growth to high single digit FY growth (as of December 2018) from flat single digit growth when new in the area last June 2018. Maintained growth for all retail channels: supermarket, cash & carry, groceries, sari-sari stores---Ensured account penetration and engagement through regular business review meetings with top customers---Increased distribution in the area upon assumption of the role

- Managed Suy Sing (largest distributor in the Philippines), Super 8 (retail sister company of Suy Sing) and Liana's accounts- Achieved growth for all accounts and recovered previous years' business sales decline - Initiated customer- specific marketing programs & negotiated free in-store displays to increase offtake sales- Deployment of free in-store displays for toothpaste, toothbrush, mouthwash and shampoo as concessions which led to incremental sales for these subcategories in the stores, negotiated waiving of rental fee for the top 30 stores as part of concession - Consistent 100% timeliness in-store pipeline and on-shelf availability for new products - Collaborated with the customers to plan a robust FY activity grid for Suy Sing and Super 8 which led to positive offtake results vs. same period last year (SPLY)- Proactively organized customer collaboration programs with Suy Sing and Super 8: (1) Top-to-Top Lunch with Suy Sing(2) Business Reviews with Super 8 (3) Oral Health Month Initiatives for Suy Sing and Super 8 wherein we deployed dental caravan for their 200+ employees - Awards Won: Suy Sing Suki Day Convention 20182nd Runner Up Overall Booth CategorySuy Sing Suki Day Convention 20173rd Runner Up for Overall Booth CategorySuper 8 Funfest Convention 2018- Best Account Manager Award among 40+ other account managers- Champion: Best Booth Award- Champion: Most Star Studded Booth Award- 1st Runner Up: People Choice AwardsSuper 8 Funfest Convention 2017- Champion: Best Booth Award- Champion: People's Choice Award- 1st Runner Up: Most Engaging Booth Award - 2nd Runner Up: Most Star-Studded Booth Colgate You Can Make A Difference! Period Awardee - Award given to exemplary initiatives/ projects in Colgate. Winner is selected among 20+ participants every quarter.

Oversaw South Luzon operations from Cavite to Bicol for SM, Robinson's Supermarket, Waltermart and Metro Gaisano. - Consistently delivered high double digit month-on-month growth for the area through excellent 5Ps execution in all stores and 100% consistent monthly store coverage- Significantly increased shelf space in Robinsons Supermarkets through a Shelf Overhaul Project Initiative which drove increase in offtake sales- Proposed Oral Care solution centers in Waltermart Supermarkets which drove sales increase in the Oral Care category

1 year graduate trainee program to rotate across different cross-functional departments in the company in order to form a more holistic view of the commercial business.- You Can Make a Difference! Period Winner for Supply Chain StintMarketing Trainee: Oral Care--Toothbrushes (July 2015- November 2015)- Assisted in launching two new products for Toothbrush in the Philippine market to reach record-high market share for toothbrush- Oversaw end-to-end IMC execution for the launch of Slim Soft Tri-Tip Toothbrush, including TVC ads, sampling, POP proofings and a BPO activation event- Executed "Fast Five"--an interactive Toothbrush Distribution drive program for medium to small retail formats, complete with supplementing in-store 5Ps execution touchpoints for easier accessibilityDirect Key Accounts Trainee: Puregold (November 2015- December 2015)- Arrested the YTD sales decline of Top 20 Puregold stores in the country towards the end of the stint- Ensured excellent 5Ps execution across all Top 20 storesIndirect Trade/Distributor Sales Trainee: Manila area (January 2016- February 2016)- Exposure to different retail formats served by the distributor---sari-sari stores, market stalls, big groceries and wholesalers.- Negotiated crucial display contracts with key market stalls and sales trading terms contracts with big key accounts- Assisted the Distributor team to reach Sales -to-Trade goal for the monthFinance- Created P&Ls for a Finance Project initiatives for Distributors to realize savingsCustomer Service and Logistics- Oversaw the successful freight transition from two different Third Party Service providers in the National Distribution Center - Won a You Can Make a Difference award for the successful freight transition

As Sales Intern, analysed display rental profit-loss on all 130 Watsons doors all over the Philippines through data and sales analysis, trade checks and field research and presented recommendations to improve foot traffic in each of the doors. Administered an intelligent evaluation on all the promos ran by the brands in the Consumer Product Division and gave recommendations to increase profits. Presented all recommendations to L’Oreal sales executives to be used in future transactions.

As Student Representative in the Finance and Marketing Committee, took relevant project positions in 10 different projects and events in the Loyola Schools Office of Placement and Career Services, including becoming project head for Ateneo Career Day for Creatives (2013), programs head for Ateneo Career Day for Science and Technology (2012) and Ateneo Career Day for Media (2012) Effectively coordinated and communicated with different company representatives for several projects and events.

Bachelor'S Degree, Management Engineering, Honorable Mention

Activities and Societies: The GUIDON, Ateneo AEGIS, Loyola Schools Office of Placement and Career Services, TUGON AteneoHonorable Mention

Ms Business Management (Exchange Student Program), Business Administration And Management, General