At the Data & AI department, we build data, analytical and AI/ML products to help Nike bring inspiration and innovation to every athlete* in the world.

Worked on numerous Data analytics & Advanced analytics projects as (solution) Architect and Data Architect. Some example projects for which I was responsible:- For a global retailer, responsible to create a fully automated end-to-end solution from scratch to settle intercompany transactions and provide accurate forecast on payment cards which will never be redeemed and hence enable client to release capital for other investments. - For a top tier financial institute, responsible to set up solution and infrastructure to apply machine learning on all of client's invoices to predict the applicable tax code, including an explanation on the factors and confidence that contributed to the prediction.

As Platform Lead, I have the end responsibility for all technical aspects of the KPMG Sofy Data Analytics tool created by KPMG Netherlands. Includes responsibility for 25+ offshore developers, test automation, quality assurance, infrastructure and a platform team of 6 members (product owners, devops lead and compliance). Some individual achievements:- Scale up the team from 5 developers to 30+, implementing agile practices and coach developers to deliver quality products- Fully automate the deployment of our Azure infrastructure across 8 regional deployments using Bicep templates- Initiated and implemented the transformation of monolithic data services to a microservice architecture- Worked with a number of high-profile clients on getting security clearance to process their data- Introduce continuous inspection of code quality, vulnerabilities and risks with SonarQube, ESLint, WhiteSource and Renovate

Conducted research for my master thesis on the trade-offs involved with the continuous selection of customer feedback techniques in Agile Software Development.

For different clients, I make use of data to help drive strategic decisions regarding customer experiences, interactive marketing communications and e-commerce activities.As a web analyst, I help businesses with the following:* Develop and measure Key Performance Indicators (KPIs)* Supporting the process from collection of data to using the data for decision making* Identify trends and patterns to recommend and help formulate effective marketing strategies* Assist in developing marketing initiatives to expand customer base and to optimize sales* Recommend and create A/B or multivariate tests to improve user experience and conversion

At payleven (now Sumup) we support SMEs in making their business more efficient to constantly increase revenues. We offer a flexible and secure solution with transparent costs for the day-to-day running of small and medium-sized businesses. My tasks and responsibilities include:* Supporting the Brand Marketing team lead and the local team in developing and executing campaign concepts - with a focus on offline and retail campaigns.* Be the bridge between the marketing team and the IT team to lead marketing efforts on new product improvements* Work with the product team to improve existing and create new functionalities to the software* Supporting the online marketing team with advertising content, targeting and local knowledge* Supporting the design and execution of online and offline promotional materials for campaigns and partners* In charge of A/B and Usability Testing* Online SEA, Youtube & Facebook campaigns for Spanish, Dutch, Belgian and French market* Improve SEO position* Create industry-tailored landingpages* Conduct research on optimizing the conversion funnel