Juan Díaz Leigh Email & Phone Number

Peru

Lima, Perú

• Diseño y supervisión de estrategias y políticas de marketing y relacionamiento para lograr que los Juegos Lima 2019 mantengan una sostenida favorabilidad del 95% en la población (IPSOS, Julio 2019).
• Generar información estratégica para la Alta Dirección a nivel de mapeo de stakeholders público-privados en materia de marketing, comunicaciones, digital, con la asesoría de especialistas del gobierno británico.
• Gestionar alianzas estratégicas para garantizar el awareness de marca como modelo de legado de gestión pública y política pública.

Perú

• Analyzing, undertaking research and building awareness programs so for university community are key actor in university reform.
• Participating in board meetings to define institutional policies and strategies.
• Identifying risk situations and preparing contingency plans to proactively respond to communications crises.
• Proposing dissemination strategy and relationship building for the compliance of education policies.
• Leading communication and visibility plan, process management and institutional branding.

Perú

• Managing campaign hogarquevalora.pe in order to register domestic workers.
• Organizing Committee: WIEGO, Ebert Foundation, Federations of Domestic Workers. Limited budget.
• Communication concept and strategy to increase the access to social security.
• Coordination with public and private institutions to design and disseminate the campaign.
• Achievement: in two months 5,500 workers were registered in Lima.

Perú

• Developing prevention plan, outreach strategy, policy recommendation and participatory diagnosis.
• Collecting primary data through fieldwork for the implementation of seven regional offices.
• Conducting project documentation in order to contribute to policy briefs for policy makers.
• Devising national training program with innovative methodology and use of social media.
• Strengthening relationships with business guilds, clusters and sub-national governments.

Perú

• “Al turista, lo nuestro” Program: facilitating demand and supply studies; mapping and management of beneficiaries; trainings; international cooperation; and leading, coaching, mentoring on-the-job to local producers.
• Implementing tourism culture and social responsibility strategies and contributing to the design of media campaign for Tourism Day such as “El Peruano más amable” Campaign.
• Planning and coordinating logistics and communications strategies for high level national and regional events.
• Developing training courses in security, culture and tourism sustainability, in coordination with the Organization of American States (OAS), Clinton Foundation, Ministries of Tourism of Mexico and Argentina.

Colombia

• Organization of "Expo Peru" Fairs in Colombia, Ecuador, Dominican Republic and Panama.
• Support of communication strategy at the ANATO Tourist Fair with the "Peru: treasure of the Incas" Campaign.

Master'S Degree, Public And Social Policies, Dual Degree - Johns Hopkins University (Usa).

Fall Institute In Public Policy And Management

Bachelor'S Degree, Communication, Cum Laude

Social Communication, Exchange Student

Fellow of the Andean Community and European Union

Diploma, Social Responsibility And Community Relations