John Malcom, Mba Email & Phone Number

Louisville, KY, US

• Develop, document, and implement automated marketing processes within Hubspot with emphasis on maximizing the efficiency and effectiveness of campaign operations and lead generation.
• Analyze campaign results and historic data to provide assessment of campaign effectiveness and utilize insight gained to influence future campaign strategies.
• Build and manage dashboards, reports, layouts, process automation, and other configurable parts of Hubspot for each business unit and end-users
• Recommend and implement best-practice CRM processes, architectures, and integrations that optimize adoption, usability, and workflows

• Led marketing technology initiatives with focus on automation, testing and optimization, as well as, developed and deployed data-driven strategies across all of marketing and sales
• Evaluated and integrated new technologies to enhance efficiency and/or effectiveness of existing marketing stack while ensuring data integrity and hygiene
• Worked as part of digital transformation team to launch new website and e-commerce platforms, driving a 46% increase in average monthly visits and a 133% increase in online revenue
• Worked with website team to develop tagging methodology, and generate dashboards and reports in Adobe Analytics
• Led transition from Salesforce Marketing Cloud to Adobe Campaign (including data cleanup, IP warming, and template/landing page creation) with focus on improved customer data and easy audience segmentation
• Created, tested, analyzed, deployed and reported on email campaigns, resulting in a 4% increase in average open rates and 2% increase in click-thru

Louisville, Kentucky Area

• Worked with team to execute all phases of event planning, including programming, marketing, PR, sponsor sales, ticket sales, event signage, photography and sponsor fulfillment. Includes the management of third party.
• Managed all aspects of the membership campaign, including recruitment, marketing, invoicing and customer service, resulting in three consecutive years of record membership and dues.
• Managed alumni board with focus on new prospect recruitment and graduate engagement. Develop agendas, coordinate board outreach and facilitate meetings.
• Worked with VP of Marketing and Business Manger to develop marketing budgets, set revenue goals and track variances.
• Handled complex stakeholder relationships with creative agencies, off-set and large-format printers and USPS, involving the management of competing priorities and diverse work styles
• Wrote and designed promotional materials for membership, programs and events, winning seven Landmark Awards of Excellence and contributing to a 35% increase in applications and a 52% increase in member engagement

• Led cross-departmental team tasked with selecting and implementing publication management software package, resulting in improved efficiency and new revenue streams
• Managed production of 64 market-specific publications per month, coordinating the efforts of 35 employees across four teams, and oversaw 50% growth in pages, publications and circulation
• Managed printer and USPS relations, resolving production and circulation issues and ensuring delivery of roughly 800,000 copies per month
• Worked closely with Director of Production to identify and select new printer, saving roughly 20% of manufacturing cost, and 13% of overall cost

• Managed team of five designers, producing 91 advertising sections, over 1500 ads, per month
• Worked directly with customers to identify advertising goals, collect artwork and write copy
• Managed implementation of new templates, resulting in savings of 25 production hours per month
• Developed and conducted advertising audit, which resulted in $3,500 in print savings per month
• Worked closely with IT department to define requirements and QA test new contract management software
• Developed manual and implemented standardized training for advertising designers

• Designed market specific content
• Executed pre-flight checks and prepared files for print
• Assisted in the creation and implementation of new a publication structure, resulting in printing savings of $250,000 per year
• Revised workflow process allowing publications to reach printer 1-2 days earlier

· Researched market trends, developed market analysis, photographed properties and compiled loan packages· Implemented use of InDesign for loan package creation, reducing production time and ensuring a consistent look· Managed communication between Farm Bureau accountants, borrowers and lawyers to facilitate loan closing process· Communicated regularly.

· Managed team of two designers· Communicated directly with authors throughout each stage of the publishing process· Worked closely with book and cover designers to develop overall look and feel of finished product

• worked with Design Consultant to develop overall look and feel of finished product, designed book layout and prepared files for print

Masters, Business Administration; Marketing

Bachelor Of Arts, Journalism, Communication & Culture