Chris Blankinship Email & Phone Number

Albuquerque, New Mexico, US

San Diego, CA, US

San Diego, CA, US

San Diego, CA, US

• Manage the digital marketing team within the Emerging Channels business unit, a group responsible for developing and scaling innovative services and products
• Oversee the development of consumer facing lead generation and e-commerce websites and landing pages
• Manage the SEO, SEM, social media, and content marketing strategies for growing qualified organic and paid website audience
• Direct the implementation and utilization of audience monitoring and A/B testing software to develop and test conversion rate optimization experiments
• Using HubSpot, oversee the implementation of marketing automation and lead scoring workflows to nurture leads and drive conversions through email, SMS, live chat, and other messaging tools
• Manage external agencies responsible for supporting website development and operations

San Diego, CA, US

San Mateo, CA, US

• Developed global in-app marketing campaigns in alignment with overall company goals and product vision. Defined audience segmentation, in-app event triggering, and advertisement cadence to promote GoPro products and.
• In coordination with product and senior leadership teams, developed the strategic plan for migrating tens of millions of active app users
• Identified testing opportunities with new marketing creatives and created new reporting methods for active campaign management
• Managed relationship with key analytics and in-app messaging vendor. This included responding to product, program management, development and QA teams’ troubleshooting issues using the vendor’s platform
• Explored new opportunities for enhanced partnerships with key partners like Google and Facebook with the objective of improving customer app usage experience

• Coordinated and oversaw the development and marketing of a complex and custom mobile application using a Scrum framework
• Established cross-team communication channels, as well as task management processes to ensure development, design, operations, and marketing teams maintained high levels of product awareness
• Created highly trafficked online content marketing assets including a national business directory, local lifestyle blogging websites, and social media profiles. Managed and reviewed social media posting calendar, as.
• Monitored the performance of software applications hosted on AWS infrastructure. Sought and deployed optimizations to minimize fees
• Integrated several vendor APIs including those from Mixpanel, Firebase, Slack, MailChimp, Facebook, Instagram, SinglePlatform, and a variety of other leading solutions
• Managed sales and marketing teams, as well as independent contractors and vendors responsible for content creation, design, web development, server maintenance, and app development

Eagan, Minnesota, US

• Managed teams responsible for the marketing and fulfillment of online attorney marketing solutions including directory listings, local websites, and social media optimization
• Managed a PPC spend of over $1M/year for highly competitive legal keywords
• Developed and managed B2B marketing campaigns including direct email, PPC, thought leadership articles, infographics, webinars, television and radio commercials, and social media to create a reliable stream of inbound.
• Maintained a high level of website performance awareness utilizing a variety of tools including Google Search Console, Google Analytics, SEMrush, Moz, and Screaming Frog. Using data from these tools recommended and.
• Monitored social media sentiment using a variety of online tools. Managed responses and engagements.
• Using a variety of CMS solutions including WordPress and custom, optimized and uploaded content to websites including text, infographics, images, and videos

Ba, Political Science

Mba, Business

Doctor Of Law - Jd, Law