• Manage the digital marketing team within the Emerging Channels business unit, a group responsible for developing and scaling innovative services and products• Oversee the development of consumer facing lead generation and e-commerce websites and landing pages• Manage the SEO, SEM, social media, and content marketing strategies for growing qualified organic and paid website audience• Direct the implementation and utilization of audience monitoring and A/B testing software to develop and test conversion rate optimization experiments• Using HubSpot, oversee the implementation of marketing automation and lead scoring workflows to nurture leads and drive conversions through email, SMS, live chat, and other messaging tools• Manage external agencies responsible for supporting website development and operations• Report on marketing key results, including CAC and ROAS, to executive stakeholders

• Developed global in-app marketing campaigns in alignment with overall company goals and product vision. Defined audience segmentation, in-app event triggering, and advertisement cadence to promote GoPro products and services• In coordination with product and senior leadership teams, developed the strategic plan for migrating tens of millions of active app users• Identified testing opportunities with new marketing creatives and created new reporting methods for active campaign management• Managed relationship with key analytics and in-app messaging vendor. This included responding to product, program management, development and QA teams’ troubleshooting issues using the vendor’s platform• Explored new opportunities for enhanced partnerships with key partners like Google and Facebook with the objective of improving customer app usage experience

• Coordinated and oversaw the development and marketing of a complex and custom mobile application using a Scrum framework• Established cross-team communication channels, as well as task management processes to ensure development, design, operations, and marketing teams maintained high levels of product awareness • Created highly trafficked online content marketing assets including a national business directory, local lifestyle blogging websites, and social media profiles. Managed and reviewed social media posting calendar, as well as brand engagements and customer conversations on Facebook, Twitter and Instagram• Monitored the performance of software applications hosted on AWS infrastructure. Sought and deployed optimizations to minimize fees• Integrated several vendor APIs including those from Mixpanel, Firebase, Slack, MailChimp, Facebook, Instagram, SinglePlatform, and a variety of other leading solutions• Managed sales and marketing teams, as well as independent contractors and vendors responsible for content creation, design, web development, server maintenance, and app development• Interfaced directly with key customers and partners. Identified beta testing opportunities and ran focused optimization campaigns• Managed the QA process for new versions of the app prior to public release. This included internal testing and the hiring of outside testers• Built and oversaw processes for managing customer relationships, as well as various trade and community association partnerships

• Managed teams responsible for the marketing and fulfillment of online attorney marketing solutions including directory listings, local websites, and social media optimization• Managed a PPC spend of over $1M/year for highly competitive legal keywords• Developed and managed B2B marketing campaigns including direct email, PPC, thought leadership articles, infographics, webinars, television and radio commercials, and social media to create a reliable stream of inbound leads for the sales team.• Maintained a high level of website performance awareness utilizing a variety of tools including Google Search Console, Google Analytics, SEMrush, Moz, and Screaming Frog. Using data from these tools recommended and oversaw the development and deployment of updates and optimizations of website assets• Monitored social media sentiment using a variety of online tools. Managed responses and engagements.• Using a variety of CMS solutions including WordPress and custom, optimized and uploaded content to websites including text, infographics, images, and videos• Developed processes for responding to product operational lifecycles, customer feedback, and customer renewals• Assisted with the selection of, and negotiations with, various vendors within the product development supply chain, including content writers, web developers, and graphic designers.• Researched and implemented SEO strategies to maintain rankings for highly competitive legal keywords achieving millions of organic visitors per year.