Ins & Outs (aka Insights & Outcomes) provides data-driven strategic and analytical services that help organizations leverage data-driven insights, artificial intelligence, consumer psychology, economics, marketing and critical thinking to achieve and exceed their strategic goals.

My role at Sparks Research encompasses both our internal company strategy as well as the strategic recommendations we provide our client partners. My internal focus is on achieving sustainable growth and positioning Sparks for future success. By identifying market opportunities and forecasting trends, we’re able to build an agile organization with the optimal combination of capabilities, talent and technology that enables us to provide unique, quality services and continue to build on our list… Show more My role at Sparks Research encompasses both our internal company strategy as well as the strategic recommendations we provide our client partners. My internal focus is on achieving sustainable growth and positioning Sparks for future success. By identifying market opportunities and forecasting trends, we’re able to build an agile organization with the optimal combination of capabilities, talent and technology that enables us to provide unique, quality services and continue to build on our list of loyal, long-term client partners. I lead our marketing efforts, including driving the overhaul of our branding, communications, website and other collateral to reflect our 45-year history while highlighting our reputation for excellent service, innovative research and game-changing insights (led by our CIO Jon Christiansen). I’m constantly looking for ways to increase operational efficiencies, provide competitive differentiators and, most importantly, increase the value we provide to our clients. One area I really enjoy adding value is through project-based strategic recommendations provided to our client partners based on the research findings. My passion and interests lie in the possibilities that come from fusing innovative research, the ever-growing sources of data (e.g., IoT), and the analytical possibilities afforded by advancements in technology. Show less

Campus Veritas was formed to help college administrators understand the student social psyche and to then engage with their students in the medium in which they are most comfortable...Social Media. We help college administrators align their social media communication and marketing efforts with the institution’s mission, culture and offerings and most importantly, with their students.

Adjunct instructor teaching Marketing Research. In addition to the more traditional topics, I have redeveloped the curriculum to heavily incorporate digital marketing, more specifically focusing on social media marketing and inbound marketing. Teaching a group of bright, engaged students, and really enjoying it. Focusing curriculum and projects on real-world applicability and emerging trends to expose the students to topics they will inevitably be seeing a lot of in the coming years.

Umatch provides solutions designed to impact the student engagement and retention crisis in higher education. Our student portal was designed as a private online space where students could connect and share with friends, know what's happening on campus, and meet others with similar interests. Our analytics dashboard gives administrators meaningful data and trends on their students to improve outreach and response in real-time, leading to a happier and more engaged campus.

Strategic marketing consulting and market research and analysis, developing positioning and strategic planning for both the short and long-term. Past clients have ranged across a broad range of industries, most recently in the automotive testing and research industry.