Senior Content Writer
Current- As the Senior Content Writer on Purpose Financial’s brand marketing team, I lead content creation across the company’s family of brands:
- Purpose Financial: Develop and refine content for HavePurpose.com, ensuring a consistent brand voice across corporate communications and HR collateral, including the company’s LinkedIn ‘About’ page.
- Advance America: Manage and mentor a small team of freelance writers, overseeing their work to maintain alignment with brand guidelines and project goals. Create engaging blog content, emails, billboard copy, direct.
- Purpose Money: Established a cohesive brand voice and authored the content style guide for this emerging brand. Worked in Figma with the UX team to develop PurposeMoney.com. Write social media posts, marketing emails.