Jennifer Mcknight Email & Phone Number

As the Senior Content Writer on Purpose Financial’s brand marketing team, I lead content creation across the company’s family of brands:• Purpose Financial: Develop and refine content for HavePurpose.com, ensuring a consistent brand voice across corporate communications and HR collateral, including the company’s LinkedIn ‘About’ page.• Advance America: Manage and mentor a small team of freelance writers, overseeing their work to maintain alignment with brand guidelines and project goals. Create engaging blog content, emails, billboard copy, direct mail, and in-store collateral to drive brand awareness and customer engagement. Collaborate closely with the UX team to develop mobile-optimized, user-friendly copy for the brand’s progressive web app (PWA).• Purpose Money: Established a cohesive brand voice and authored the content style guide for this emerging brand. Worked in Figma with the UX team to develop PurposeMoney.com. Write social media posts, marketing emails, and transactional emails to support the brand’s growth and engagement.

I wrote engaging blog posts for a variety of websites. This involved working with an editor, creating an outline, researching, and writing.

Remote

Utilizing a content management system and style guides, I worked with editors, project managers,and community coordinators to develop engaging and effective copy, includingproduct descriptions, landing pages, web pages, research articles, and blog posts.

Remote

Created content to boost engagement for the site. I produced blog posts and a social media video ad. I also served as the team lead and project manager for a team of 10 writers, created a brand style guide, put together a business plan, and utilized Google Drive to track and assign tasks.

I edited written copy produced by the community’s copywriters, which mainly consisted of product descriptions for B2B websites. I also produced written content when clients called for higher-quality copy and served as my own copy editor.

I wrote conversations and basic HTML code for this Russian-based company's chat bots. I also proofread and edited copy whenever a project called for a native English speaker to ensure all material was accurate and sounded natural.

I worked one-on-one with an editor to produce copy for a variety of clients. Assignments included product descriptions, product reviews, landing pages, and keyword-rich articles with a heavy emphasis on research.

Master'S In English And Creative Writing, Fiction, 4.0 Gpa

Activities and Societies: Sigma Tau Delta (Alpha Phi Beta chapter)

Creative Writing B.A., Creative Writing

English Language And Literature, General

English Language And Literature, General