I offer years of experience leading cross-functional, global teams in developing and delivering strategies, websites and campaigns that build brand image, drive revenue, and improve customer experience across diverse industries. I utilize analytics, data, customer requirements and other sources to inform decision-making and uncover opportunities for revenue growth.Over the years, I have demonstrated expertise in the technical, conceptual and content development of traffic-driving web applications that produce record-high digital marketing campaign response rates while executing successful product launches. I am an exceptional relationship manager adept at building solid partnerships and positive rapport with clients, developers, vendors and digital agencies to achieve shared goals, meet deadlines, and deliver unforgettable customer experiences.Some of my key accomplishments are: - Realized 80% increase in digital traffic and 6X+ growth in converted revenue, winning the 2021 Forrester ROI award.- Oversaw the design and migration to a new website to consolidate content and functionality from 13 legacy businesses, leading to an improved user experience. - Organized global stakeholders to create a centralized digital factory, and deployed digital marketing COE, contemporary capabilities and operations across the global business.- Spearheaded the design, development and implementation of a customer portal that promoted personalized user experience, account-based marketing, ability for end users to self-serve and digital cross-sell / reorder via eCommerce, digitized 80% of traditional customer service touchpoints.- Directed the global rebranding for all customer facing digital applications (including website, eCommerce, Insight APM, tools and configurators in support of GE Water sale to SUEZ. - Increased the organic traffic 90%, created $1.7B+ in opportunities, and attained the largest share of voice in industrial water technology across competitive set by adopting a comprehensive SEO program including technical as well as on/off page content strategy. - Realized annual double digit growth across leads, opportunities and revenue by pioneering and promoting approach to global paid media / PPC strategy to include text ads, display (GDN), remarketing (RLSA), Google shopping and dynamic/responsive search ads.- Improved website conversion rate by 33% by launching conversion rate optimization (CRO) program and analysis.