Provide marketing strategy, email outreach, and project management for small business clients.Develop and execute customized digital marketing plans to enhance client visibility and engagement.

Promoted to lead the entire marketing and communications department, overseeing full-funnel campaigns that increased donor numbers by 20% YOY.Managed brand positioning and digital campaigns in-house and with vendors, achieving significant improvements in engagement metrics (e.g., CTR of 2-4% for ads).Developed a more inclusive, internationally sensitive brand and style guide, better reflecting our staff and clientele.Streamlined an organization-wide asset management and campaign tracking processes, using Asana, Salesforce, and Google Drive, to break down siloes and create clarity across departments.

Managed all digital fundraising and marketing efforts, including email outreach, audience segmentation, social media marketing, SEO, website optimization, and online content.Increased email open rates by 5% and CTR by 1.5% through strategic email campaigns and marketing automation, using Salesforce and Pardot. Led the transition from a legacy giving platform to FundraiseUp, integrating it with Salesforce and reducing donor friction.

Managed a high-performing team responsible for driving donor acquisition and engagement, reversing declining donor counts through data-driven multichannel campaigns.Launched UConn's inaugural giving day, UConn Gives, exceeding revenue and acquisition goals in its first two years.Partnered with Business Intelligence to optimize marketing strategies, resulting in improved deliverability, engagement, and overall user experience.Partnered with internal and external stakeholders to implement a campus-wide email outreach policy for alumni and donor communications. This saved individual departments time and money, protected alumni and donor data, and provided a better user experience for recipients.Oversaw the redesign of the UConn Foundation website from initial goal setting and brainstorming to launch.

Promoted to lead digital engagement efforts, managing the UConn Alumni website, social media channels, and the production of over 550 segmented email campaigns annually.Led the implementation of an alumni community management platform, enhancing engagement with donors and alumni through improved digital strategies.Collaborated with university departments to promote philanthropic opportunities, resulting in increased alumni participation and donations.

Created and launched a new website for the UConn Foundation, improving user experience through strategic design and content updates.Led cross-departmental communications efforts to unify messaging across the organization.Developed and tested email newsletters, appeals, and stewardship pieces, increasing engagement through targeted email campaigns.

Edited several vanity novels, as well as educational materials, on a freelance basis.

Managed social media networks, developed content calendars, and optimized web content to align with CASE’s brand and goals. Developed Twitter chats and redesigned email newsletters, resulting in higher engagement rates. Grew CASE’s LinkedIn group from 3,500 to over 32,000 members.Created and moderated online communities, increasing member participation and engagement through targeted digital initiatives.

Managed email, social media, and web content; trained staff on social media for mobilization.Developed an in-house style guide to encourage consistency across press releases, reports, op-eds, and staff communications.

Assisted in conducting a study on youth voting, including creating a survey and interviewing political journalists, consultants, and organization leaders.Input qualitative data extracted from interviews to contribute to the research project.Collaborated with a team at Georgetown University/Pew Charitable Trusts to analyze conventional wisdom about youth voting.