Jennifer Doak-Mathewson Email & Phone Number

Plano, Texas, US

Provide marketing strategy, email outreach, and project management for small business clients.Develop and execute customized digital marketing plans to enhance client visibility and engagement.

Washington, DC, US

Promoted to lead the entire marketing and communications department, overseeing full-funnel campaigns that increased donor numbers by 20% YOY.Managed brand positioning and digital campaigns in-house and with vendors, achieving significant improvements in engagement metrics (e.g., CTR of 2-4% for ads).Developed a more inclusive, internationally sensitive.

Washington, DC, US

Managed all digital fundraising and marketing efforts, including email outreach, audience segmentation, social media marketing, SEO, website optimization, and online content.Increased email open rates by 5% and CTR by 1.5% through strategic email campaigns and marketing automation, using Salesforce and Pardot. Led the transition from a legacy giving.

Storrs, CT, US

Managed a high-performing team responsible for driving donor acquisition and engagement, reversing declining donor counts through data-driven multichannel campaigns.Launched UConn's inaugural giving day, UConn Gives, exceeding revenue and acquisition goals in its first two years.Partnered with Business Intelligence to optimize marketing strategies.

Storrs, CT, US

Promoted to lead digital engagement efforts, managing the UConn Alumni website, social media channels, and the production of over 550 segmented email campaigns annually.Led the implementation of an alumni community management platform, enhancing engagement with donors and alumni through improved digital strategies.Collaborated with university departments.

Storrs, CT, US

Created and launched a new website for the UConn Foundation, improving user experience through strategic design and content updates.Led cross-departmental communications efforts to unify messaging across the organization.Developed and tested email newsletters, appeals, and stewardship pieces, increasing engagement through targeted email campaigns.

Edited several vanity novels, as well as educational materials, on a freelance basis.

Washington, District Of Columbia, US

Managed social media networks, developed content calendars, and optimized web content to align with CASE’s brand and goals. Developed Twitter chats and redesigned email newsletters, resulting in higher engagement rates. Grew CASE’s LinkedIn group from 3,500 to over 32,000 members.Created and moderated online communities, increasing member participation and.

Washington, DC, US

Managed email, social media, and web content; trained staff on social media for mobilization.Developed an in-house style guide to encourage consistency across press releases, reports, op-eds, and staff communications.

Assisted in conducting a study on youth voting, including creating a survey and interviewing political journalists, consultants, and organization leaders.Input qualitative data extracted from interviews to contribute to the research project.Collaborated with a team at Georgetown University/Pew Charitable Trusts to analyze conventional wisdom about youth.

M.A., Communication, Culture And Technology

Bachelor'S Degree, English Language And Literature/Letters

B.A., English, Political Science

Education record