Jason Obrokta Email & Phone Number

Ma, 01824, Us

Sales Contract EvaluationContract NegotiationSales Performance Spend Analysis

Buffalo, New York, Us

Oversaw Product Management, Product Marketing, Supplier Contracts, Private Label Business and Acquisition Integration. Lead SKU rationalization project to increase operational efficiency and maximize product margins by reducing portfolio by over 30%. Awarded Performance Champion Award by Nissha Japan parent company for the project.

Waltham, Ma, Us

Schaan, Liechtenstein, Li

Managed brands to promote adoption and utilization. Supervised and mentored two marketing managers. Guided marketing team to drive brand messaging. Designed training and education content for internal and external audiences. Managed P&L as well as sales and expense budgets. Provided reporting metrics and analytics to executive team. Collaborated with European parent company on product development, marketing communications, voice of customer and strategy implementation. Led cross-functional teams to complete projects in line with corporate strategies. Worked with and managed remote teams.-Conducted over 50 external speaking engagements and presentations each year as a representative ofproduct brand.-Provided guidance and mentoring to a team of direct reports.-Achieved 85% market share of flagship brand by developing go-to-market strategies.-Led dentist education retreats with a key customer yielding 10-15% year-over-year sales increases.-Created “Tech Tips” content series with 30 customer support videos to simplify education & troubleshooting.-Delivered first-time ever 100% virtual product launch and education program with live and on-demand content.-Designed learning solutions and testing metrics for sales, customer service, marketing and education.-Generated $60 million in annual revenue while keeping expenses under budget for 5 straight years.-Grew new zirconia product category from <1% market share to 10% in one year.-Secured 15 new large-customer accounts by driving sales initiatives and partnering with sales team.-Championed unique pricing strategies for increased product reach; drove 12% growth.-Directed 10 projects with Scientific Services Department to analyze and counter competitive product claims and create validated sales counterpoint education.

Schaan, Liechtenstein, Li

Managed product brands and sales & expense budgets for product categories. Provided internal and external product training. Maintained database of competitive product materials to educate sales team with intelligence. Reported to VP of Marketing on sales performance, marketing programs and improvement ideas.-Grew portfolio sales from $30 million to $40 million.-Worked with opinion leaders to design content for speaking engagements in 20 tradeshows annually.-Conducted training/education presentations to more than 100 external stakeholders during a two-year span.-Developed B2C marketing campaign that educated patients about products, resulting in thousands of monthly page views and hundreds of patient requests for information.-Effectively forecasted fundamental shift in industry production having ramifications to nearly all aspects of the dental laboratory business.-Developed leadership strategies to motivate and build relationships with direct reports and internal staff.

Schaan, Liechtenstein, Li

Managed product brands. Conducted customer surveying to assess product satisfaction. Developed marketing plans for products to increase adoption in dental laboratory space. Analyzed and implemented SBU pricing adjustments in accordance with corporate guidelines and market conditions. Orchestrated trade show displays and lecturing events to create memorable customer experiences for 5,000 attendees at largest national meeting.-Assumed responsibility for flagship brand (IPS e.max); grew it from $5 million to $30 million in annual sales.-Thoroughly learned new industry segment enabling effective training, education and presentation of product content.-Pioneered entry into digital marketing, eventually expanding into its own department.-Successfully launched 7 new medical device products to the dental laboratory market.-Worked with a team to build e-commerce site generating $20 million in sales.

Schaan, Liechtenstein, Li

Managed product portfolio with annual sales of $3 million Developed marketing plans for product linesConducted and compiled market research for product categories Managed expense budget favorably for product portfolioEstablished sampling programs and cross promotion opportunities for products inside and outside of responsibility

Schaan, Liechtenstein, Li

Assisted Marketing Managers with product launches Compiled market research data for business and marketing plansDeveloped marketing collateral for product promotionManaged portfolio of products with sales of $500k annually

Chicago, Illinois, Us

Managed Western New York Territory with more than 100 accountsPlanned calls to do onsite customer consultationCold called potential customers to uncover new businessWorked closely with hospitals to streamline product ordering and expedite bill payment

Houston, Tx, Us

Mba, Business

Bs, Marketing