Jd Osman Email & Phone Number

Growing a business is hard, owning a business comes with a greater sense of duty to your team and customers.

Grand Rapids, Mi, Us

Responsible for developing data-driven go-to-market strategies, building awareness, demand, and increasing conversion with a distributed team of 62 to grow users and revenue. • Leading customer segmentation and primary market research for positioning and customer drivers. • Improve customer journey through human-centered design and design thinking methodologies. • Served as data and KPI lead to determine opportunities, measure impact, comprehend pain points, and optimize the customer experience. • Collaborate with over 100 schools to develop customized GTM programs and verticals emphasizing research, product messaging, advertising/promotion, lead generation, and customer conversion/retention. • Oversee marketing budgets and channel tactics, including digital, traditional, social, and in-field. • Collaborate with IT to determine system improvements/ Tech stack for marketing operations, CRM, and analytics. • Execute effective CRM optimization and campaigns to increase customer conversion and retention.• Increase demand (applications) and reduced funnel leak leading to increased revenue. • Develop team for increased regional partnership, driving efficiencies and reduced marketing team turnover

Ada, Michigan, Us

I directed the customer experience (CX) function and strategy teams developing the enterprise B2C strategy for the web, native apps, e-commerce, and B2B CRM tools. Collaborated with analytics to build performance dashboards across multiple tools, I lead cross functional teams to gather product requirements and roadmap driving revenue. Lead human center design activities to create the personas and customer journeys. • Established global digital transformation strategy for both web and native applications as well as directed a global team to research, prototype, test, and build a new business performance tracking app.• Dexterously restructured customer journey /experience to enhance online sales, increase order size, increase order frequency, and minimize abandoned carts. • Instrumental in enhancing the voice of customer activities and orchestrated development, the launch of customized business tool training, and change management programs.• Oversaw rebuilt CRM capabilities and training program for global business owners.• Partnered with Global Sales and Marketing on digital tools enhancements and launches

Ada, Michigan, Us

I collaborated with top global business owners developing their marketing materials and selling processes to enhance revenue. I orchestrated research across 14 global markets, collaborated with matrixed functions including Marketing, Sales, Training, and Business owners to create and implement new revenue generating solutions. I conducted in-depth competitive analysis, set/tracked metrics, led creative agencies in developing new MarComs, and rebuilt product selling approach.• Instrumental in enhancing nutrition category sales and margins in collaborating with top leaders launching new materials/programs. • Lead primary research and used findings to build new selling materials customized for each business owner. • Effectively corrected sales process, field training, and category focus while designing customized global training programs in 16 different languages.• Liaised with Account Managers and Business Owners to deploy new marketing programs and instruction• Spearheaded the development of new Learning/Training materials and global integration.

Ada, Michigan, Us

I was responsible for directing the end-to-end repositioning of the Amway brand globally. I oversaw agency partners for research, creative concepts, and multi-channel marketing materials while managing external creative and PR agencies to develop marketing campaigns. I coached and mentored a team accountable for integrating new positioning, field training, and launch execution.• Enhanced recruitment across partner markets and expanded business renewal.• Lead primary qualitative and quantitative research to drive positioning. • Managed the development of brand standards, positioning, and creative materials.• Oversaw budget and partnership with local and global PR & Marketing agencies.

Ada, Michigan, Us

Led the marketing team in growing and building Team Nutrilite; a global program leveraging national sport sponsorships with local integration to build awareness for Nutrilite health products. I was responsible for directing the end-to-end repositioning of the Amway brand globally. I oversaw agency partners for research, creative concepts, and multi-channel marketing materials while managing external creative and PR agencies to develop marketing campaigns. I coached and mentored a team accountable for integrating new positioning, field training, and launch execution.• Managed acquisition and activation for global sport sponsorships including AC Milan, Ronaldinho, marathon sponsorships and global Olympians. • Lead global agencies to develop and marketing materials and global PR company. • Created local activation tool kits to optimize global sponsorships.• Oversaw budget and partnership with local and global PR & Marketing agencies.

Basel, Baselstadt, Ch

Operating within highly-competitive drugstore channels with $60M P&L responsibility, I reengineered promotions, packaging, and pricing - plus secured new distribution channels. Products included OTC brands like Theraflu, Excederine, Tums, and GasX. During my time in this role, I realized $12M incremental sales improvement and eliminated 5% spend.

Basel, Baselstadt, Ch

Reporting to the Director of Channel Sales, I revamped our entire sales approach, modernized reporting dashboards, and redesigned retailer, merchandising, and promotional strategies. In just 1-year I influenced 10% organic growth.

Arlington, Va, Us

With ownership of a $70M business segment within the Gerber Baby brand, I expanded household penetration by 8% in 1-year, launched an average of 5 products annually, and improved sales across all categories by 12%.

Ada, Michigan, Us

In addition to commercializing 12 nutritional/health products during my time in this role, I also launched new probiotic/protein powder supplements that generated $50M new revenue.

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