Product Management responsibilities for Biologics and Thoracolumbar Systems. Manage 1 Product Manager.

Marketing, Sales and Corporate Finance responsibilities for orthobiologic start-up · Prepare and execute strategic marketing plan for entry into domestic spine market · Develop U.S. sales channel by sourcing, training and managing independent distributors in key geographic markets · Build and maintain the corporate valuation model · Author private placement memorandums for prospective investors

Promoted to lead company's signature product line for minimally invasive spine surgery · Launched two novel products into the minimally invasive spine market · Analyzed and prioritized new product development pipeline · Presented product performance metrics to executive management on a monthly basis

Assumed leadership of company's portfolio of non-proprietary instrumentation for spinal fusion · Launched three new product families as project manager for cross-functional team · Regularly engaged surgeons in OR setting as part of upstream marketing effort · Planned and executed marketing strategy within a predefined budget, utilizing standard tools such as marketing plans and key message platforms · Led international marketing and sales initiatives; brokered company's first international distribution agreement · Collaborated with external advertising firm to create sales support materials and web-based tools · Bore responsibility for forecasting and inventory management of applicable product lines

Supported product groups with marketing research activities · Assisted with implementation of proprietary market development program · Organized a daily news briefing for company-wide distribution · Appointed internal resource to collaborate with consulting firm contracted to conduct original research on spine market segmentation