• Plan and execute print, radio, television, out-of-home and online advertising and promotional campaigns for Fairgrounds signature events, including the San Diego County Fair, Del Mar National Horse Show, Scream Zone, Holiday of Lights and Professional Bull Riding.• Direct written copy and graphic design of in-house creative.• Execute online social media including Twitter, Facebook and Wordpress blog.• Oversee marketing intern program, including participation in guerilla marketing events, community street fairs, and city council and chamber meetings.• Coordinate logistics for live radio and television broadcasts, including phone/ISDN lines, equipment set-up and tear-down, and featured guest appearances.

• Oversee all operations of two commercial associations and two residential associations located in the redeveloped Naval Training Center known as Liberty Station.• Negotiate and supervise vendor contracts and project completion for maintenance of common area property.• Attend and participate in professional group meetings. Stay abreast of new trends and innovations in fields of community management and community programming.• Implement design review processes for signage and architectural modifications for all commercial and residential properties within the redevelopment project.• Review all event applications and manage annual calendar of activities and events for promenade and landmark areas.• Business plan development and strategic planning moderation for boards and committees.

• Oversee all operations of a 3,800 acre private gated golf-course community, including serving as the lead executive for two corporations; the Santaluz Maintenance Association and the Santaluz Community Council.• Negotiate and supervise vendor contracts and project completion for maintenance of common area landscaping, community safety programs and resident concerns.• Coordinate and supervise activities of a nine-member multi-tasking team to ensure smooth and productive service and communication; including hiring, training and mentoring staff and conducting annual reviews. In-house staff includes architects, property managers and facilitators, communication and event coordinators and administrative staff.• Market community amenities, events and programs both internally and externally to develop involvement and participation of residents, and create and expand awareness of real estate availability and country club membership enrollment. Includes the creation, design and publication of various communication media including various print publications, website, and community access television channel.• Produce town hall meetings, workshops and forums related to regional concerns and community matters.• Develop community events, programs and services as below. Underwrite event costs through the implementation of sponsorship programs and user fees.• Business plan development and strategic planning moderation for boards and committees.

• Plan and execute community events and programs, including six signature events, town hall meetings, and community club activities with attendances from 25 to up to 3,000 guests.• Design layout, write copy and oversee production of various print and online publications. • Network with local businesses to promote community events and develop sponsorship opportunities to offset operating expenses.• Manage strategic, budgetary and creative planning, encompassing marketing and outreach, print and electronic media and grassroots activities.

• Organize and execute station sponsored sales and community events and contests including on-site visibility, booth organization, POP displays and contest logistics.• Plan, schedule and conduct on-air and on-line promotions including writing, directing and editing promotional and public service announcements.• Analyze audience data, i.e. Nielsen ratings and produce sales and marketing collateral.• Strategize marketing efforts for new and existing advertisers.• Attend client meetings with Sales Representatives to create incentive programs to boost sales revenue.• Design and maintain website, www.fox6.com.• Coordinate and execute public service promotions with various non-profit organizations.