SaaS veteran with several years of leadership positions in high-growth startup companies. I have a very diverse background with Executive roles in Marketing, Product, and CRO/CEO. I love startup culture, growth hacking, team building, brand building, product marketing, data-driven decision making, and keeping the customer at the center of it all.Specialties: Execution, customer-centric POV, all aspects of B2B marketing, managing products from inception to launch, cloud/SaaS, competitive analysis, project management, managing partner and customer relationships, leadership, customer service, brand evangelism, demand generation, marketing automation & analytics, strong communication skills, a desire to learn new things and solve problems every day.
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Chief Marketing OfficerPerceptyxLafayette, Ca, Us -
Limited PartnerGtmfund Apr 2021 - PresentScottsdale, Az, UsInvested in GTM Fund and advise companies as needed.Our investor network consists of GTM executives who've seen zero to IPO. We're here to help exceptional founders with great products successfully scale their go-to-market and grow revenue. -
Chief Executive OfficerMathison Feb 2023 - Apr 2024San Francisco, California, UsEarly stage HR tech company. Asked by the Board to step into the CEO seat after founding CEO departed. Led company to and through an acquisition by Changeforce.ai. -
Chief Revenue OfficerMathison Aug 2022 - Feb 2023San Francisco, California, Us
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CmoGatsby Jul 2021 - Aug 2022Berkeley, California, UsJoined my friend and mentor Zack Urlocker to help move Gatsby into the Enterprise. Left as the company was preparing for an eventual acquisition. -
Chief Growth OfficerCulture Amp Feb 2017 - Jul 2021Richmond, Victoria, AuAt Culture Amp I had the honor of leading all things Go To Market as well as our North America operations and SF office. During my tenure I built and led Sales, Marketing, Customer Success, Revenue Operations, and People Science as we scaled from $8M to ~$100M in ARR. -
Board AdvisorOnereach Jan 2014 - Jan 2019Denver, Co, UsMember of the Board at OneReach advising the company on strategy, marketing, GTM, and other operations. -
Chief Marketing OfficerTrello Jun 2016 - Jan 2017New York, UsLed Marketing (and CS) while a venture backed startup. Incredible product, incredible team, incredible experience. But...decided not to ride along when Atlassian purchased the company. -
Chief Revenue OfficerScripted.Com Aug 2014 - Apr 2016San Antonio, Texas, UsJoined to lead Marketing but eventually lead all aspects of GTM, including the Marketing, Sales, and Customer Success functions at Scripted. We were a marketplace that was a bit ahead of its time, attempting to help businesses find the right writers of content at scale. Great team! -
Interim CeoScripted.Com Jan 2015 - Aug 2015San Antonio, Texas, UsStepped into CEO position as part of leadership change in January 2015. During my time in this role, the company experienced top-line growth while improving our Gross Margin, shifting to a transactional sales model, recruiting a new CEO, rebranding the company, dramatically improving our underlying technology, and keeping the core team in tact through the transition.
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Vice President MarketingZendesk Jul 2011 - Jul 2014San Francisco, California, UsAn incredible ride helping Zendesk grow from $10M to $100M and an IPO. What started as a VP of Product Marketing role eventually had me touching all aspects of Marketing and wider GTM. -
Vice President, ProductsMarketo Mar 2010 - Jul 2011San Jose, California, UsRan product management and product marketing functions for hyper-growth, marketing automation leader Marketo. From ~$10M to ~$30M ARR. Responsible for product strategy, roadmap, and execution. Managed team of product managers, UX leaders, product marketers, and a community manager. -
Vice President, ProductsLyris, Inc. Jul 2006 - Mar 2010Emeryville, Ca, UsStarted as a Sr. PM/PMM and eventually landed at the Exec table. Was responsible for all aspects of Product Management and Product Marketing for Email Marketing leader and early Marketing Automation Pioneer. ~$50M ARR when exited. -
Product ManagerInstill Corporation Feb 2006 - Jun 2006Us -
Product ManagerViewcentral, Inc. Jun 2000 - Feb 2006I joined a startup that was SaaS before that term was invented. We were way ahead of our time in many ways. We were sitting on a goldmine but just couldn't quite get it there. However, this is where I became a real leader. And learned an incredible amount about how to build, service, market, and sell software delivered through the "cloud" (we didn't call it that yet!). I owe so much gratitude to Eitan Fenson (RIP), Terry Lydon, LIza Ogen, and Roger Jensen for taking a chance on me.
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Lead Software Test EngineerMicrosoft 1999 - 2000Redmond, Washington, UsA bit after we got acquired by Microsoft, I was approached to join and eventually lead the QA function for Hotmail and other MSN properties. I took the shot and ended up doing Software Testing (and leading a team) for over a year. This is where I figured out what software was really about. And where I decided I would find a way to become a Product Manager. -
Manager, Customer SupportHotmail 1997 - 2000Yes Hotmail baby! The pioneer! The internet's first killer app (imho)!I believe I was employee #36. Joined the CS department and quickly started running it thanks to the opportunity and great leadership of Randy Delucchi! This is the role that launched my career and got me hooked on the startup life. And yes, I still use my Hotmail to this day.
Jd Peterson Education Details
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Indiana University BloomingtonBachelor Of Arts - Ba -
Monta Vista High
Frequently Asked Questions about Jd Peterson
What company does Jd Peterson work for?
Jd Peterson works for Perceptyx
What is Jd Peterson's role at the current company?
Jd Peterson's current role is Chief Marketing Officer.
What schools did Jd Peterson attend?
Jd Peterson attended Indiana University Bloomington, Monta Vista High.
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