Jakub Drahokoupil Email & Phone Number

Prague, Czechia

Prague, Czechia

Prague, Czechia

- leading an international team of digital and CDP analysts- leading insights and implementation projects for large companies (BioNTech, Philip Morris International) focused on Customer Data Platforms and Digital Analytics- product manager for internally developed products (CDP, Data Clean Room)- managing the international and cross-team analytics projects involving e.g. engineers, BI, client stakeholders, developers

Hlavní Město Praha, Česká Republika

Helping Czech Media Invest companies grow and innovate based on data. Overseeing and coordinating the adoption of data management platform ranging from data collection to use cases that generated positive ROI.My responsibilities:- communicating and maintaining relationships with key stakeholders across the whole CMI group (publishers, e-commerce)- ensuring positive ROI for the project- helping Czech News Center with data and audience strategy- consulting to advertisers and presenting on events- coming up with innovative ideas how to leverage the group data- educating the business units about data, analytics, targeting and privacy

Prague, The Capital, Czech Republic

Responsible for finding growth opportunities in data, communicating with stakeholders, managing growth projects, helping with driving the business and marketing forward based on data.

Part of Digital / Growth team, helping projects and clients be data-driven. Leading Web Analytics team, mentoring internal people and projects in data and analytics.Responsible for digital strategy and pushing the project forward.

Prague, The Capital, Czech Republic

Helping clients and agencies with data. From advanced implementations to data and analytics consultations and insights leading to business results. In today's world it is easy to be overloaded with data, my focus is making them accessible and actionable with emphasis on clear insights and recommendations. I consider myself being rather data-driven marketer/strategist than pure analyst, therefore I have deep knowledge of principles of other marketing disciplines (SEO, RTB, social, PPC, TV advertising, emailing etc.) and tools.I work either as remote analyst or directly within client's team as external consultant.I have experience with many analytical tools (Google Analytics, Google Analytics 360, Adobe Analytics, WebTrends, Webtrekk, etc.), tag management tools (Google Tag Manager, Dynamic Tag Manager, Tealium) as well as BI tools (Keboola) and visualization tools (Google Data Studio, PowerBI, GoodData). Agencies I worked with - Unicorn, H1.cz, Bizztreat, Symbio, Creative Dock, etc.Clients I worked for - ZOOT, O2 Czech Republic, EON, Heureka, Nova TV, Leo Expres, Tesco and many others

Prague, The Capital, Czech Republic

- Leading web analytics team.- Advanced analytics implementations and consultations.- Analytics trainings.- Digital strategy consultations.- Data driven strategy.- Coming up with ideas how to use data meaningfully in all marketing activities (both online and offline) to improve client's business.

Prague, The Capital, Czech Republic

- Implementation of web analytics tools: Google Analytics, Adobe SiteCatalyst, Google Tag Manager.- Web analytics consultations.- Data analytics.- Multichannel analytics.- Web analytics.- Leading public and individual web analytics trainings and workshops.- Digital Strategy (setting up KPIs, multichannel digital communication, applying See Think Do Care concept).Notable clients I work(ed) for include: Homecredit, T-Mobile, Cetelem, Vodafone, Skoda Auto, RWE, CSOB Insurance Company, Generali and many others.

- Implementation of web analytics tools (including connections with client's BI systems), analyses of the data, delivering actionable insights, client-facing role. Supervision of the tools used (communication with vendors, ensuring that client/agency uses the best tools possible, keeping up with market trends).Experience with: Google Analytics, Adobe SiteCatalyst, Webtrekk, Yahoo Web Analytics and other tools. Notable clients: Czech Airlines, Czech Railways, Komercni banka, Portal and others. - Implementation and supervision of social media analytics and monitoring tools at eMerite (making it the first Czech agency to offer the service). Keeping up with market trends and ensuring that agency uses the best tools possible for each project. Social media analyses (brand/product perception, opinion leader identification, competitive insights, market opportunities etc.). Supervision of junior analysts.Experience with: Radian 6, Ataxo Social Insider, Alterian SM2, Sysomos and other tools.Notable clients: Goodyear-Dunlop (international project in 5 countries), Komercni banka, L’Oréal, Nutricia, Vodafone and others.- Implementation of multi-channel analytics. Analyses of online marketing campaigns (conversion rate, attribution models, customer journey, ROI etc.).Experience with: Google AdWords, Google Tag Manager, Seznam Sklik, social media (Facebook, Twitter) and other tools.Notable clients: Czech Airlines, Czech Railways, Komercni banka.- Cooperation with client and creative agencies to improve the client's marketing communication (websites, campaigns, social media presence) based on the discovered insights.- Keeping up with trends in digital marketing, researching opportunities, coming up with new ideas how to innovate, improve and implement new things to stay ahead of the competition, while keeping and providing value for the agency and for clients.