Jd Reforma

Jd Reforma Email and Phone Number

Curator and Artist Development, Parramatta Artists Studios @ Parramatta Artists Studios
parramatta, new south wales, australia
Jd Reforma's Location
Greater Sydney Area, Australia
About Jd Reforma

I'm interested in how audiences engage with contemporary art through published, digital and social media. I have over a decade's experience working with prominent and established arts organisations – including gaffa, Firstdraft, Minerva and Artspace, and UTS Art Gallery & Collection – to build and develop their audiences through innovative and engaging communications strategies.

Jd Reforma's Current Company Details
Parramatta Artists Studios

Parramatta Artists Studios

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Curator and Artist Development, Parramatta Artists Studios
parramatta, new south wales, australia
Employees:
1
Jd Reforma Work Experience Details
  • Parramatta Artists Studios
    Curator And Artist Development
    Parramatta Artists Studios Apr 2023 - Present
    Parramatta, New South Wales, Australia
  • City Of Sydney
    Cultural And Creative Sector Advisory Panel
    City Of Sydney Jul 2022 - Present
    Sydney, New South Wales, Australia
    The Cultural and Creative Sector Advisory Panel features members from the performing arts, festivals and events, music, creative production, film and visual arts sectors along with representatives from the property sector, urban planning, architecture and creative space management. The panel is established to help set the pathway for the City of Sydney’s cultural infrastructure programs and will inform the sustainable recovery of Sydney’s creative and cultural industries.Panel members provide strategic advice on the state of their sectors, with a focus on addressing the loss of the creative workforce and floor space in Sydney, a critical issue exacerbated by the pandemic.
  • Firstdraft
    Communications And Development Manager
    Firstdraft Jul 2021 - Mar 2023
    Sydney, New South Wales, Australia
  • Firstdraft
    Communications And Engagement Manager
    Firstdraft Feb 2020 - Jul 2021
    Sydney, New South Wales, Australia
    The Communications and Engagement Manager performs administrative, educational, communication and design tasks that interface with internal and external stakeholders to actively support the organisation in its aims.
  • University Of Technology Sydney
    Marketing And Audience Development Officer, Uts Art
    University Of Technology Sydney Aug 2018 - Feb 2020
    15 Broadway, Ultimo Nsw 2007
    The Marketing and Audience Development Officer is responsible for the promotion of Gallery, Collection, Learning and Special Project programs. As a newly created role, my work encompasses the broad implementation of systems and procedures that to create and improve marketing and communications processes across the activities of UTS ART. Initiatives include streamlining direct communications and digital channels, developing key messaging and communications strategies, style and imaging guidelines, social media posting timelines, leveraging internal communications channels, as well as improving overall brand presence and expression across print and digital platforms.
  • Biennale Of Sydney
    Web And Social Media Coordinator
    Biennale Of Sydney Oct 2017 - Aug 2018
    Sydney, Australia
    As Web and Social Media Coordinator I had oversight across all of the Biennale of Sydney's digital and online marketing and communications output, including email newsletters, social media, ticketing and website. Relaunched in 2018 alongside the 21st Biennale of Sydney, SUPERPOSITION: Equilibrium & Engagement, I worked closely on the development of the Biennale of Sydney website, produced in partnership with Civilization, Seattle and Interaction Consortium, Sydney. This was a major international project that required excellent organisational and interpersonal stakeholder management skills, as well as creativity and attention to detail. I successfully implemented Splash, a brand new ticketing system developed in partnership with Splash, New York. Splash was introduced in order to manage the complex matrix of events associated with Biennale Opening Week. This was another international project that required complex stakeholder engagement and sensitive community management.
  • Artspace
    Communications Coordinator
    Artspace Jun 2015 - Oct 2017
    43–51 Cowper Wharf Road, Woolloomooloo, Sydney, Nsw 2011
    As Communications Coordinator, I focused on Artspace’s communications and publishing activities. I was responsible for driving an integrated communications strategy that connected stakeholders with Artspace’s artistic program through a range of interfaces including traditional media, publishing, brand identity, social media, publicity, marketing and the staging of events. In this role I delivered Artspace's new organisational website in 2015, conceived by Artspace's Executive and Curatorial teams and produced by Atlas Agency, Sydney. Over a year in development, this website is an innovative and user-driven platform that serves as both an archive of Artspace's over twenty-year history, as well as a fully-programmable creative and publishing platform.
  • Artspace
    Gallery Assistant
    Artspace Mar 2014 - Jun 2015
    43–51 Cowper Wharf Road, Woolloomooloo
  • Firstdraft
    Co-Director
    Firstdraft Jan 2013 - Jan 2015
    Firstdraft
    In my capacity as a Firstdraft Co-Director, I was responsible — in consultation with stakeholders and other Co-Directors — for the transformation of Firstdraft's marketing and communications strategy, and ensuring consistent public engagement with our exhibitions and programs. I directly initiated Firstdraft's most comprehensive engagement with digital and social media to date, during which time our online audience grew by up to 300% over two years across all platforms, culminating in the co-conception and development of the organisation's first major new website in three years. In 2014, Firstdraft relocated to the emerging creative precinct of Woolloomooloo — its first significant shift in twenty years — involving a complex program of change management in which I and my fellow Board members were directly engaged. Our renewed presence in Woolloomooloo asserted Firstdraft as one of Australia's preeminent artist-led initiatives.firstdraft.org.au
  • Minerva, Sydney
    Associate Gallery Manager
    Minerva, Sydney May 2014 - Oct 2014
    4/111 Macleay Street, Potts Point, Sydney, Nsw 2011
  • Gaffa Creative Precinct
    Gallery Coordinator
    Gaffa Creative Precinct Sep 2011 - May 2012
    Sydney, Australia
    Worked with the Director to effectively manage and implement the exhibition program.
  • Gaffa Creative Precinct
    Gallery Assistant
    Gaffa Creative Precinct May 2011 - Sep 2011
    281 Clarence Street, Sydney, Nsw 2000
    Assisted the Director and Gallery Manager in the effective operation of the gallery level. Tasks included general administration, installation assistance and gallery systems & facilities maintenance.
  • Gaffa Creative Precinct
    Curatorial Resident
    Gaffa Creative Precinct Jan 2011 - Jul 2011
    Oversaw the programming, curation and production of thirteen exhibitions of art by eighteen contemporary artists, within Gaffa's dedicated Guest Space.
  • Hardware Gallery
    Gallery Assistant
    Hardware Gallery Mar 2010 - Nov 2010
    Assisted the Director in the effective operation of the gallery and framing business. Tasks included writing and editing exhibition texts, grant-writing, general administration and processing of sales, installation assistance and general maintenance of gallery facilities.

Jd Reforma Education Details

Frequently Asked Questions about Jd Reforma

What company does Jd Reforma work for?

Jd Reforma works for Parramatta Artists Studios

What is Jd Reforma's role at the current company?

Jd Reforma's current role is Curator and Artist Development, Parramatta Artists Studios.

What schools did Jd Reforma attend?

Jd Reforma attended Unsw, Unsw.

Who are Jd Reforma's colleagues?

Jd Reforma's colleagues are Sidney Mcmahon.

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