CEO and founder of Intrepid Digital; a full-service digital marketing consulting group focused on performance and acquisition marketing. Currently servicing some of the biggest global brands and unicorn startups in online eCommerce, Marketplace, Cloud Computing, and SaaS based businesses.

Successes: I was hired to lead the company through a turnaround which eventuated into a successful exit for the business. My team exceeded company revenue and traffic targets, successfully turned the business around, and lead a company-wide evangelization and marketing education program. Avvo helps people find and connect with the right lawyer through industry leading content, tools and services. With over 100 million+ annual site visits, 300,000+ active attorneys, and 10 million + searchable Q&A’s, Avvo is the leading player in the online consumer legal category. As VP, Organic marketing, I’m responsible for driving the largest marketing channel (SEO) across Avvo.com which accounts for 80%+ of website traffic and revenue.• Oversee the channels responsible for driving 80% of Avvo's revenue • Turned around a business that was down 30% YoY and achieved +48% YoY growth in the first 12 months.• Managed customer acquisition across organic channels to drive efficient and profitable revenue growth.• Recruited high performing talent to re-build in-house SEO team and external vendor partnerships.• Increased organic visits by 4M+ and Revenue by 20% in 1Q18 vs. 1Q17.• Evangelized SEO across the entire organization including Product, Engineering, Infrastructure, and Marketing by leveraging brown-bag lunch sessions, SEO 101 program, and company-wide “Business and Beers” presentations.• Senior member of the Avvo leadership team: https://www.avvo.com/about_avvo/leadership• 1 of 2 VPs recently retained in the acquisition of Avvo by Internet Brands (March ‘18)

Successes: Transformation, Rebrand & Digital Optimization Part of the giant TTC “The Travel Corporation” which operates in 60+ countries, Uniworld Boutique River Cruises is located in Los Angeles. It has a fleet of 21 river cruising cruise ships along the rivers of Europe, Russia, Egypt, and China. Uniworld also has offices located in Canada, Australia, New Zealand, United Kingdom, Singapore, Brazil, and Ireland.Spearheading a massive re-brand and marketing overhaul, as CMO leading a team of marketers across the full suite of marketing disciplines, the first task was to secure CEO buy-in to an overarching 90 day roadmap with separate plans for the website overhaul.Achievements include:• Radically improving teamwork, communication revamping the physical layout of the marketing teams to have them work together in a more cohesive environment• Restructuring the team introducing and embedding new skills that would achieve overall marketing goals, including a focus on digital and direct marketing • Accelerating market share increases driving a significant global rebrand • Initiating detailed research and appointing a new brand agency • Driving increased competitiveness across multiple channels • Driving record web traffic for Uniworld.com while improving marketing efficiency, rebuilding the functionality, appearance and optimizing the site to rank highly in search engines• Creating a cohesive global team, instituting improved and regular 2-way communication • Reducing time to execute on new marketing initiatives by streamlining functions and developing easy to execute local campaigns on the website• Introducing new Global Distribution System (GDS) integration for the travel agent network, instantly expanding the channel reach to agents • Enhancing the capacity and knowledge of Travel Agents to promote Uniworld Cruises partnering with Questex Media to launch a private label e-learning platform

Successes: Delivered Online Business to a Top-5 Online Travel Agent Ranking in AustraliaPart of Helloworld Ltd, helloworld.com.au was established as part of the brand merge of retail giants Harvey World Travel, Jetset Travel, Travelworld, Travelscene American Express, Best Flights and Best Cruises.  Launched as a key part of a business transformation strategy, the initial objective was to establish an online presence to capture and convert rapidly splintering traffic sources, delivering increased revenue and promoting traffic growth to group retail agents without cannibalising existing traffic. Accountable for launch from staff selection to office fit out and managing full P&L, other main tasks included evangelizing online and technical innovation to capture new market share, assisting other key businesses within the group with traffic, sales and profit objectives and representing helloworld.com.au vision, mission and objectives to broader group in media and at key industry forums.A key achievement as CEO was to launch, plan, introduce and execute best marketing and operational practice to firmly embed helloworld.com.au as a top 10 travel site.My achievements included:• Successfully launching helloworld.com.au building, developing and managing a cohesive high performing multi-disciplined onshore and offshore partner team from the ground up • Delivering highest revenue growth out of all Helloworld Ltd. business units• Within 12 months delivering top 10 ranking out of Australian online travel sites for helloworld.com.au• Boosting visibility, extending reach and maximized returns for retail travel agents, complementing acquisition, sales, profit and retention objectives• Gaining firm commitment from independent and franchise retail channels • Launching first helloworld app named by iTunes as one of its “Best Travel Apps” within one week of launch, a “top 5 must-have travel app” by Business Spectator

Successes: 100% YOY Growth For 3 Consecutive YearsA key member of the executive leadership team in Australia and NZ and the JV AirAsiaExpedia in Singapore. Challenges include maximizing the performance and integration of online and social channels in environments of extreme rapid growth in new and emerging markets each with dynamic and diverse cultures and various online platforms. A critical accountability was to deliver results through the Asia Pacific region through leveraging the talents of creative agencies and local market managers. As Manager and Director SEO commencing with growth at 24%, I achieved > 100% YoY growth for 3 years compared to other marketing initiatives at 30-40%. This role was directly accountable for the performance of a leading team of analytical, development, marketing staff spread across the Asia Pacific region and the performance of several developments, creative and marketing agency relationships.My key achievements included:• Establishing reputation as a talented innovator and best practice thought-leader• Prototyping marketing practice in Asia Pacific which were then successfully adopted globally• A key member of the AsiaPac marketing and executive team driving the growth of Expedia from being out of the top 10 online travel companies to be positioned in the top 3 over 3 years• Spearheading the creative development and execution of ground-breaking new SEO strategies • Developing strong relationships with key referrers for the student travel segment to achieve number 1 and 2 positions in extremely competitive search terms for Expedia

Successes: Increased SEO Channel Growth To 104% YOY for 3 YearsWorking with a smaller team, this role had similar accountabilities to the SEO Director role. As the company expanded the scope of this role increased from managing Australia, New Zealand, India and Japan to managing 37 markets/languages including those of Singapore, Philippines, Malaysia, Vietnam, Taiwan, Hong Kong, Korea, China, Thailand, Macau, France, United Kingdom, and Indonesia.My achievements included:• Increasing contribution of SEO channels from 2% to 20% of overall bookings in 3 years• Increasing Expedia’s SEO channel growth to 104% YOY for 3 years • Leading the development of first-time strategies designed to harness the power and passion of a 200,000+ community of travel bloggers • Increasing SEO on hundreds of competitive head terms with 150,000+ exact match local search volume for Expedia• Establishing a lucrative partnership and licensing deal to produce unique and highly engaging travel content then rolled out globally • Leading the strategy to lead the expansion of Expedia’s SEO presence into emerging and new travel markets

I managed the technology, production and launch of online campaigns, successfully gaining buy-in and commitment from technical teams with no direct reporting lines relating to the project.Achievements• Successfully managed the implementation of the Google Ad Serving System throughout APAC region for both Expedia.com and Hotels.com sites • Project managed the Air Pacific NZ partner site development • Developed Expedia’s first dynamic Campaign Management System • Coordinated the launch of a large scale campaign geared for the weekend getaway traveler

Abuzz is the leader in producing multi-award-winning kiosk software and hardware solutions. Clients included Westfield, Subway, Vodafone, Harvey Norman, Greater Union Cinemas, and Westpac. The initial challenge on commencing this role was to rebuild the interactive software development team after the prior team had resigned. In an environment where competitors cut margins and prices through outsourcing, I achieved repeat business sales of over $1M through ensuring the delivery of exceptional local service.AchievementsSuccessfully project managed end to end the successful delivery of the following:• Australia's first self-service interactive cinema ticketing system with seat selection developed for the largest cinema chain in the country; the success of the pilot resulted in the acquisition of $250K in new business for Abuzz• Prepaid mobile phone interactive kiosk top-up solution which returned over $2M in new business• Interactive lift lobby directory and meeting room booking display systems for the largest Australian financial institution; delivered projects valued at over $825K

With 316 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific, Africa and the Middle East, Havas Worldwide is one of the largest integrated marketing communications agencies in the world. The group provides advertising, marketing services, corporate communications, and interactive solutions to highly sought-after, blue-chip global, regional, and local clients. In this intensely competitive market, challenges of this role included responding to the requirements of tenders for highly sought-after major global and local accounts.Achievements:• Manage monthly website, content & marketing updates for IBM B2B on-demand business for Asia Pacific regions• Implemented QA / UAT strategies for digital production teams• Provided team leadership on largest digital tender submission for Tourism Australia • Project managed development of Tourism Western Australia site for Korea, China and Japan• Provided weekly reconciliation reports to track project successfulness and profit reviews• Managed a pooled team of 25 including creative, build, and back-end database specialists• Developed highly detailed project plans to allow for flawless execution of retained projects• Acted as key contact for IBM regarding all APAC on-demand business site development• Developed a successful web style guide revision for IBM On-Demand Business site updates