SMART is developing a strategy and assets which are intelligently personalized tothe prospective client needs. Without needing to execute the ‘one-size-fits-all’philosophy on a macro level for your customer base.

Essential Responsibilities (enjoyed over 10 years of marketing and development projects at ORU)Reports To: V.P. Marketing and Communications Essential Responsibilities -Voice of customer – understand and analyze customer needs and client persona -Segmentation and targeting – document and communicate high-level business requirements for each market, service or segment -Value proposition – develop clear and compelling persona based value propositions that address customer outcomes -Go-to-market – develop GTM strategy and plan. -Develop and lead digital marketing and SEO strategy. -Content – lead and execute compelling content development for marketing campaigns to promote product/service portfolio -Request for more information – design and deliver information, content and tools in a prescriptive manner that aligns to the customers journey (strategic playbook, demo, target customer lists, tracking, etc.) -Story telling – demonstrated ability to generate compelling stories. -Bench-marking – maintain competitive fact base; including competitor size, successes, product offerings, positioning, etc. -Brand – Ensure all aspects of our business are on brand, consistent, focused on customer outcomes, and employ best marketing practices -Project management – work with technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time -Lead small team that covers SEO, social, and event planningSpecialtiesDemand/Lead generationDomestic/ International Campaign ManagementInbound/Outbound MarketingContent MarketingDigital MarketingEmail Marketing/List ManagementProduct MarketingB2B MarketingSales Pipeline/FunnelPublic RelationsBrand ManagementData Analysis/ReportingCustomer Experience Management

Formulates short and long term plans to include promo campaigns and market dev. Direct and dev long-range programs, financial strategies, acct, soc media and web compliances, research for effective targeting via paid and grassroot adv. 2009 -current O.R.U Tulsa, OKDirector of Mabee Center, Conference Event Services, Ticket Office, Marketing and Business Development  Project Management - Able to plan and carryout complex campaigns with minimal direction  Arena, Conferences and Sports Marketing Experience – 6 Years marketing within a large concert arena /sports venue Social Media - A personal passion for social, mobile & digital marketing, savvy to trends and best practices. Past campaign experience involving digital PR. Strong Marketing Mind – Ability to identify the target audiences, shape marketing strategy, participates in the creative process and analyze results for continuous improvement Relationship Development - Proven ability to develop deep client relationships and manage client expectations.  Leadership - An effective leader and team player who has managed small to medium sized teams. Communication - Possess strong communication and presentation skills to Dir/VP and executives  Budgets - Ability to manage labor and budgets. Event Support - Solicit, develop, and service sponsorship, adv, and promo partners Media Buys - Implement strategic adv, maximizing reach by knowing the best channels for any given event. Director of Mabee Center ticket office, show settlements and deposit audits. Marketing highlights- Justin Bieber Jingle Bell Concert, Johnny Mathis, Kris Kristofferson and BB King Executive Committee- Dev Strategic Marketing to maximize ORU growth in national and international student recruitment. Honors and Awards- Recently Mabee Center was inducted into the Oklahoma Music Hall of Fame Museum.

EFit Camp Tulsa, OKOwner, Manager - Launched EFit Camp - One of the most innovative and fastest-growing personal training studios in Tulsa. - EFit - Camp Sold as a franchised business. During this time period, I also supervised construction and renovations on three gyms.

Saint Francis Health System Tulsa, OKDirector of Corporate Challenge /Business Development: - SFH media event spokesperson - commercials, training videos - Implemented Health System revenue-generating startup Health Zone marketing - Developed concept and managed SFHS Logo Shop (Health System clothing and accessories store) - Tulsa Area United Way - Juvenile Diabetes Research Fundraiser Board member. - Saint Francis Health System’s United Way campaign Director (8000 employee). As Director of Corporate Challenge: - Largest community and global-based corporate Wellness fitness event in the world (over 30,000 participants). - First event interactive website in the country 1995 - The city-wide event hosted more than 250 corporate teams with over 32,000 participants. - Procurement of over 50 sponsorships of the area’s corporations - Consultant to many local area running/wellness events (new Tulsa Run course adding 5k, OKC Marathon volunteered with the start up and 1st course design, parking, registration etc.., helped with Corporate Challenge in OKC, Tulsa Jingle Bell Run) - The execution required strategic website design, extensive marketing support and strong community involvement.Manager of Patient Finance, Cashiers and Central Transport: - Served on the heart transplant and cancer transplant committee - Worked in close collaboration with the Department of Human Services - Direct patient care for 7 years (certified trainer for Back Safety, BSI, and patient safety during transport) - Handled patient inquires and troubled accounts. - charitable write-offs privileges. - Quality Attainment board for patient care.Host Central Transport Manager: 1987–1989 - Launched Oklahoma first centralized transport department

OTHER RELEVANT EXPERIENCE- Bama Cooking School Instructor - Food and Beverage Manager of Chandler’s Landing Yacht Club, Rockwall (Dallas), TX: 1984-1986 (earned a Certified Presentation Chef )- Manager of Paddy’s and Tommy’s Irish Pub, Tulsa, OK: 1983-1984