Coach undergrad students in AP style writing strategies: Grammar, story-telling, press release, website content, social media writing, newscast segments

Promote concerts, family shows, and events through creative ticket promotions, contests, sweepstakes, content marketing, SEM strategies, and video concepts to drive traffic to the AmericanAirlines Arena’s and 601’s website, Arena social media platforms, and TicketmasterDirector of AmericanAirlines Arena’s social media platforms: Facebook, Twitter, Instagram, Pinterest, Youtube, Snapchat. Develop, research, and strategize engaging content, and customize promotions used to showcase events at the Arena, sell tickets, and increase fans, friends, and followers on social media. Cross-promote with external digital outlets to increase maximum reach in niche marketsAdministrator of AmericanAirlines Arena’s website. Update content with images, press releases, and track site visits using Google Analytics. Develop strategies to drive traffic to site using Google Adwords, Pay-Per-Click Campaigns, Youtube PPC Ads, and Social Media paid campaignsDrive traffic to the websites using integrated digital marketing strategies using social media, flash sales, e-banners, third party referrals, and using the Miami HEAT’s digital platforms that include HEAT.com, HEAT Social Media, HEAT Email Subscribers, and Miami HEAT Mobile AppIntegrated Arena Liaison with the following departments: Internet Services, Communications, Art, Social Media, Business Strategy & Email, Sales, Mobile App, Levy Restaurants, and 601. Traffic and content controller for Arena digital assets that include graphic banners, promotions, mobile app push-notifications schedule, and food & beverage promotions