Leading high level marketing consulting services for a wide array of U.S. and international clients across multiple industries, including music, tech, and film. Oversees all big picture marketing strategy, specializing in: digital marketing, business development, partnerships, email & SMS, social media strategy, Web3, E-Commerce, and more.CURRENT CLIENTS & ROLES: •Head of Marketing, GTM Strategy - Feels Music Messaging [Nov 2022 - Present]•Partner - Startup in Stealth Mode [September 2024 - Present]•Marketing/Social Consultant - Griogair Labhruidh [Musician] [July 2024 - Present]•Marketing Consultant - Xposure Music [May 2023 - Present]•Marketing/Social Consultant - ZADA [Musician] [January 2024 - Present]•Marketing/Social Consultant - Tamillia [Musician] [January 2024 - Present]•Board Member - Penn State Music Group [January 2024 - Present]•Board Member - Clemson University School of Business [January 2022 - Present]FORMER CLIENTS:•Coline Creuzot - Indie Marketing, Digital, Social•Chloe Star - Indie Marketing, Digital, Social, Creative Direction•Drew Yari - Indie Marketing, Digital, Social•Beau - Social Media Consultant•Blackmon - Social Media Consultant•Universal Music Group - Co-Head, Marketing for 50th Anniversary of Hip Hop•Be-Hookd Digital - Head of U.S. Projects/BizDev •The Neighbourhood w/ Columbia Records - 10 Year Anniversary Catalog Project•Jared Leto w/ Concord - Marketing and social consultant•Daniel Seavey w/ Atlantic Records - Marketing and social consultant•Eminem w/ Shady Records - Eminem Rock and Roll Hall of Fame Induction

A Music Data Analytics Company dedicated to enriching human experience by redefining music as connection not content.

Songfluencer is a global, innovative creative marketing agency of music experts – both industry veterans and Gen Zers – that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. With in-house influencers living and breathing social media, Songfluencer is uniquely positioned to deliver a custom solution that best serves your goals. Songfluencer’s proprietary technology is unmatched, providing clients with real-time campaign analytics for your song including information on creators, links to live video posts, impressions, views, audio uses, shares, and more! We work with artists of all sizes, including, but not limited to: Bruno Mars, Ed Sheeran, Harry Styles, Lil Nas X, Maluma, Pitbull, and more!

Oversaw all digital marketing efforts - Social media, CRM, Web, Partner Relations, Text, Advertising, etc - for Def Jam's illustrious roster of frontline artists while placing an emphasis on commercial sales account management. Specific duties included:•Lead account manager for: YouTube Music, Twitter, Vevo, Audiomack, TikTok, Triller, Meta, Discord, Reddit, Snap, Giphy, podcast networks, as well as all fitness properties, such as Peloton, Equinox+, Soulcycle, Liteboxer, Supernatural, Echelon.•Developed original video content, programming and sales strategy with partners to maximize visibility and drive millions of dollars in revenue annually•Oversaw and mapped out re-development of Def Jam's social media strategy in 2018 to drive all social media accounts (TW, FB, IG, TT) to becoming #1 most engaged in their respective fields•Established and oversaw the development of Def Jam roster digital influencer strategy, resulting in billions of additional media impressions and points of engagement over 5 years•Creative director for all digital media, including banner ads, copywriting, digital lenses, etc•Collaborated on cutting edge partnerships in music and sports, including award-winning campaigns with 2 Chainz (YouTube Music x "Crate Talk" Series, Apple Music x LeBron James), the first ever music label partnership with an NFL team, and much more•Pushed the music industry forward in the Web3/Innovation space by becoming an early adopter (Ex. early collabs with Genies with Jhene Aiko, Justin Bieber, Justin Bieber virtual Wave concert, 2 Chainz x Trouble Andrew NFT launch)•Managed a team of 4 internally as well as dozens of creatives externally•Key artists: 2 Chainz, 070 Shake, Alessia Cara, Big Sean, DaniLeigh, DMX, Jeezy, Jeremih, Jhene Aiko, Kanye West, Logic, Pusha-T, Teyana Taylor, YG, YK Osiris

Oversaw all digital marketing/social efforts for the Def Jam Recordings brand and its frontline & legacy roster of artists. The role included leading on partner relations, marketing strategy, CRM, social, digital advertising, branding, web consultation, and much more.

As I closed out my time at Columbia Records, my final role took on a host of new responsibilities. I worked closely with external digital partners to lead and oversee the execution of digital marketing campaigns for the full spectrum of music artists. Additionally, I led all digital marketing strategy, social strategy, advertising, CRM, and more for a roster of 30+ artists at any given time. Achieved RIAA PLATINUM + success with the following artists: Beyonce, Calvin Harris, Daft Punk, DJ Snake, J. Cole, John Legend, Juicy J, Lecrae, Snoop Dogg, T.I., and many more.Rising Artists Included: Asgeir, COIN, Declan McKenna, DeJ Loaf, OMI, Lewis Del Mar, St. Lucia, Yuri Joness, and many more.Co-managed the Columbia Records 'Big Red' accelerated internship program for Summer 2017 with 14 of the brightest rising students looking to get in to the music industry

As I elevated my role in the digital marketing department, I managed a staff of 3-4 digital marketing specialists and crafted the over-arching digital strategy for an assortment of projects, including J. Cole, Beyonce, Nine Inch Nails, and many more. I also managed external partners and interfaced directly with artists/management teams.

The role primarily hit upon day to day digital marketing tactics, including management of social media timelines, email blasts, partner promotions, and more. Some specific tasks and responsibilities included:•Managed artist social media profiles on Twitter, Facebook, Instagram, YouTube, and more•Developed artist websites and online presence to drive sales & engagement•Designed HTML code and developed copy for e-mail blasts and other CRM initiatives•Oversaw creative direction for all website banners, skins, ad buys•Created unique digital marketing opportunities and collaborations (ex: Debuting Daft Punk's 'Random Access Memories' tracklist via VINE, Influencer campaigns, "Sweater Weather" single art competitions, St. Lucia "Elevate" remix contest)•Wrote digital and social roll out calendars to implement with artists and management

As new media and OTT discussions arose, the Communications Coordinator played an integral role in monitoring and defining how HBO was represented online. The role transformed in to the social media space, where I helped define HBO's voice on emerging social platforms at the time. Some specific role functions included:•Monitored and regulated digital activity for any talk regarding HBO programming/business•Compiled press clips, reviews and stores for a daily, company-wide 'Blog Report'•Worked as part of the emerging social media team to enhance online and mobile presence as one of the direct-to-consumer voices of HBO•Sent out and tracked promotional materials such as press releases, screeners, press kits, and other multimedia to influential online authors and bloggers•Worked closely with various departments (Documentaries, Original Programming, HBO Sports) and outside agencies (Campfire, Definition 6, etc) to maximize digital outreach and PR efforts•Helped to develop viral marketing tactics for shows/sports/movies/miniseries•Provided support for Consumer Affairs team•Assisted in coordinating HBO events (i.e. screenings, appearances, red carpet) for Entourage, True Blood, Treme, Game Change, HBO Sports, and many more.