July 2023 - Current: Lead team to turn insights into strategy. Work closely with Innovation, Calendar/Retail, and Advertising to make sure we're staying on the latest edge of food trends and meeting consumer/shopper needs and wants.- Understand food and menu trends and consumer gaps to develop a food innovation funnel.- Develop positioning and make sure advertising in building brand equity in the long term and hitting sales in the short term.- Maximize shopper transactions and experience at store or point of purchase through shopper marketing and digital marketing- Use research and develop principles of marketing to create a strategy for growth

Owner of Bourbon State GamingMarch 2015 - PresentCreated the largest esports business in KY, IN, and OH. Led a team of initially 4 people to now over 10 employees, each with their own specialties. Created a brand, that included the development of brand positioning, logos, website, social media, large scale events, and ads. Worked on creating teams that focus on event management, story writing, media, IT, and Logistics. Used the growth of the business to bring in business sponsors, both local shops and bars and national brands like McDonalds, where I helped create strategies together with them and led to them doubling their business on event days and providing millions of views to their brand. I created a brand where I focused on long term growth strategy down to individual execution working with multiple teams and partners along the way.

Consumer Insight and Strategy Manager – Emerging Brands, Wines, and Tequila U.S. and CanadaMarch 2017 – PresentImplemented long term portfolio strategy for 2025 and 2032 for the U.S., Canada, and the regions. I work closely with brand managers and directors for emerging brands, tequilas, and wines, on long term brand strategies around brand positioning, package design, growth goal, and strategy to achieve goals. Lead annual strategy and ideation meetings for each brand. Work closely with other insights team members to bring forth the best research.Short Term Assignment – Brand manager for Finlandia and Coopers’ Craft U.S.March – September 2022Provide coverage for brand management for both Finlandia and Coopers’ Craft for the U.S. handled demand planning, resource management, media budget, advertising agency support, field marketing approval, point of sale, and team meetings. Led longer term projects around media planning, brand growth strategy, pricing strategy, and creative strategy.Consumer Insights and Planning Lead Multicultural and Portfolio – U.S. and CanadaOctober 2015 – March 2017Worked across much of the Brown Forman Portfolio helping brands develop mid and long-term strategy to hit business goals. This included media strategy, multicultural insights, positioning, and retail strategy.Jack Daniel’s Family of Brands Insight Analyst, Entrepreneurial GroupJuly 2013 – May 2015Worked on the Jack Daniel’s Family of brands as a thought partner on how to better reach consumers, monitor performance with consumers, look for potential opportunities, and evaluate business performance. Focused in on the new consumer opportunity with multicultural audiences and women. Helped innovate new products in the family of brands and evaluate consumer sentiment around it, and roll out out to retailers and distributors with the necessary insights to support it.