Spearhead DSP strategy, achieving over $1 billion in revenue growth within two years by launching innovative features and optimizing ad performance. Manage a team of 4 Product Managers to enhance reporting and measurement capabilities, driving significant client growth and user engagement. Develop a comprehensive roadmap for offsite advertising, aligning product strategies with business objectives for sustainable growth. Collaborate cross-functionally with Operations and Sales teams to ensure alignment and effective execution of product initiatives.

Architected a comprehensive advertising strategy, significantly increasing sponsorship revenue across digital platforms. Partnered with The New York Times to integrate targeted ad solutions, optimizing user experience on web and mobile applications. Analyzed user engagement data to identify high-impact advertising opportunities, maximizing revenue potential and user satisfaction. Led agile sprint planning, prioritizing feature development to ensure timely delivery of impactful advertising solutions.

Designed and implemented a unified marketing technology stack, streamlining reporting processes and enhancing campaign performance analytics. Collaborated with the CTO and CMO to define a clear product roadmap, ensuring alignment on quarterly goals and deliverables. Boosted user engagement by 5% and reduced bounce rates by 15% through comprehensive site redesign and UX improvements. Led a team of three Product Managers, coordinating efforts in acquisition and data integration with engineering teams.

Spearheaded the advertising strategy, driving user growth and retention while implementing CCPA/GDPR-compliant privacy solutions. Led a team of three Product Managers, developing product roadmaps and ensuring agile project execution through effective backlog management. Conducted A/B testing to optimize user engagement strategies, identifying key revenue growth opportunities.

Drove a 10% year-over-year revenue growth, translating to a $10M increase, by developing innovative digital products and leading product launches. Leveraged data analytics to assess product performance and identify strategic investment opportunities, enhancing client-facing solutions. Implemented Google Ad Manager and MediaMath DSP solutions to optimize advertising capabilities, significantly expanding customer reach.Implemented different revenue solutions using different media partners and mediation layers for highest revenue yield, and developed PMP solutions to improve overall Yield. Also develop and implement strategy for audience data segmentation for media targeting. Since joining Quotient, I have increased our digital media inventory by 25% and revenue by $3M across partner sites.

Offering solutions for all companies large and small who are looking to develop a stronger digital media presence while increasing overall revenue yield and improving existing solutions. Provide guidance on systems and processes as well as onsite support. Develop project plans based on customers project requirements and goals. Offer to help define roadmap for Engineering and Product teams as needed.

Collaborated with Engineering and Product teams to develop and execute audio and media product solutions that drove revenue across app and desktop. This included defining technical requirements, guidelines, and QA test plans; developing product specs; negotiating contracts with vendors and analyzing daily data results.Built up a team of 5 people focused on managing the growing revenue demands ($30M) and introduced new processes and on-boarded new systems, CRM that improved operational flow between Ad Operations and Sales teams.

I managed Trafficking and Ad Technology teams (20+ direct & indirect reports) that supported $400M+ revenue. Primarily focused on development of strategy around the ad technology, followed by identifying and addressing process limitations, driving new improvements to daily operations. Collaborated with Engineering and Product teams on technical initiatives (including video ad support, QA and ad server improvements). Led SOX guideline development and compliance against ad server usage, delivery and revenue tracking. Was an active participant in the industry as member of the IAB and other media groups to drive improved changes and standards for all companies.

Designed and built multiple small business web sites who were looking to create a presence on the internet. Setup all hosting solution, ran SEO efforts and provide analytics and training to clients.I provided consultations for existing sites looking to improve revenue, data capturing and user traffic. This included providing details around best in class ad technology solutions as well as operational solutions.

Managed all network relationships ($1M/month) and their respective budgets against revenue goals. I proactively managed data and analytical reviews of all daily traffic in order to improve marketing solutions with vendors and increase user presence on site. Ran daily SQL queries to gather daily delivery and site metrics, then analyzed against different channels. Collaborated with Engineering teams to build out new video and reporting solutions.I managed all marketing efforts through different partnerships focused on driving users to premium video content shows. I managed all weekly performance reports to define budgeting requirements for marketing campaigns I would need to launch each week.

Director of Ad Technology & QA | 4/2009 – 10/2010Manager of Ad Technology | 2/2008 – 4/2009Senior Technical Producer | 5/2006 – 2/2008I managed multiple teams made up of technical producers and QA specialists who supported all operational systems and ad performance. I drove new product solutions and supported overall media revenue of $60M. Collaborated with multiple departments to define roadmap to meet company goals.Worked with Engineering on defining product specs and requirements for existing and new technology. I coordinated large scale projects integrating new sites (FOX, American Idol) onto the IGN ad structure and improved overall performance resulting in higher revenue opportunities while keeping costs down.

Web Technologist | 4/2000 - 5/2006I developed company Intranet and Extranet web portals providing support for all departments at PlayStation while also incorporating a CMS solution allowing departments to manage their own content areas.I conceptualized and created the site designs for all parts of the Intranet and Extranet while collaborating internally with all departments to provide UI/UX and functionality approvals prior to any developmentI worked directly with clients on system issues and provided support while directly communicating with multiple centers across the country. Tested games as well for any potential bugs to prepare support.

I have a deep passion for helping people and giving back to my community through civic engagement. After running for City Council eight years earlier, I found myself once again motivated by my passion to make a positive impact through my involvement in local government. Interviewing with newspapers, liaising with party members and speaking with local citizens was an experience I will never forget and one that I hope to accomplish again in the near future. There is no greater feeling then knowing you have the power to help people and make a difference.This experience gave me the ability to expand my leadership skills and helped me to look at issues from all angles, not just a single point of view. My goal will always be to help people live in a more balanced and equal world.