Jessica Becker Email & Phone Number

Wiesbaden, He, De

Frankfurt Am Main, Hessen, De

As the Head of Client Communications at Commerzbank AG, I developed and implemented a holistic global marketing and communication strategy, built from the ground up, leveraging a cross-channel approach. I deepened my strong digital expertise by leading major digitalization projects with cross-functional teams to drive business growth and support Commerzbank’s digital transformation. I am convinced that successful marketing and communication require a deep understanding of customers, an extensive market knowledge, precise audience targeting, and clear messaging. These key factors are also essential for digital marketing.• Overall responsibility for marketing and communication on both national and international levels across more than 40 countries, with a focus on brand development, global product marketing, digital marketing, and global communication campaigns• Global oversight of KPI-driven marketing activities in Germany and more than 40 countries• Shaping the entire marketing ecosystem by managing all customer-relevant channels, including support for events, fairs/congresses, and roadshows• Establishment of a digital communication strategy, including the management and further development of all business units’ websites, as well as the creation of a digital customer journey and self-service offerings• Responsibility for business unit projects and selected bank-wide projects and communication campaigns, such as sustainability• Providing strategic advice to business executives and the senior management, on marketing and communication topics• Team building and professional team leadership of a 20-person team located in Frankfurt and London, including the leadership of a team head managing a team of 5 persons

Frankfurt Am Main, Hessen, De

• Overall responsibility for marketing: national and global marketing in more than 40 countries with a focus on brand development, campaigning, product marketing, digital marketing, and customer communication• Development of national and global marketing strategy to expand existing customers and acquire new ones• Establishment of a multi-channel and KPI-based marketing (SEO, SEA, email, display, SM, events etc.)• Supporting product launches to successfully establish new offerings across different countries• Identification and analysis of customer needs based on customer satisfaction surveys• Further development of all business units’ websites with a focus on uniform brand and business unit’s presentation• Team building and professional team leadership of a 14-person team (located in Frankfurt and London)𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗲𝘀• Successful merger of two marketing departments and formation of a powerful team• Development and implementation of an integrated communication approach and Content Marketing• Successfully positioning of the entire business unit and selected experts as Thought Leaders• Development and implementation of a global digital marketing strategy• Introduce web tracking to measure success and to increase data-driven work

Frankfurt Am Main, Hessen, De

• Dual role: responsibility for international locations in 13 countries (Western Europe, Asia, UK) and for the Large Corporates sales units in Germany• Definition and roll out of an international strategy to create a uniform brand identity• Development and implementation of integrated marketing campaigns based on an effective cross-channel strategy (SEO, SEA, SM, PR, press, Email, events, fairs)• Example: international campaign "At your side, worldwide," spanning Germany, Asia (Shanghai, Singapore), Brazil (Responsibility for and execution of marketing strategies for market entry into Switzerland and ASEAN São Paulo), the UK (London), and the USA (New York)• Responsibility for and execution of marketing strategies for market entry into Switzerland and ASEAN𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐞𝐬:• Responsibility and execution of the web relaunch of Corporate Clients’ main website, including merger of two websites and creation of a modern UI/UX• Establishment and management of a communication concept for Commerzbank’s sector expertise advisory approach

Frankfurt Am Main, Hessen, De

Frankfurt Am Main, Hessen, De

Frankfurt Am Main, Hessen, De

Frankfurt Am Main, Germany, De

Frankfurt Am Main, Germany, De

Diploma, Wirtschaftswissenschaften

Leadership Coaching

Diploma (Dhbw), Business Administration - Banking