With over 25 years of experience in sales and marketing leadership roles, I am a seasoned professional in the FMCG industry, with a passion for delivering value to consumers and customers. I have a proven track record of driving growth, innovation, and transformation for global and regional brands, such as Kraft Foods, PepsiCo, GSK and INDEVCO / Napco Group, across different markets and channels.I was mainly responsible for developing and executing the business plan and the go-to-market strategy for these companies' portfolio of products, covering multiple categories and segments. I lead a cross-functional team of sales, marketing, trade marketing, and business intelligence professionals, who work collaboratively to achieve our ambitious targets and objectives. I have also leveraged my skills in distributor management, CRM, and financial analysis to optimize our operations and performance.