Jean Barker Email & Phone Number

Consumer Insights and Analytics Leader with 24 years experience in the development, interpretation, and activation of consumer and market insights for billion dollar brands, achieving short-term and long-term business growth goals. • Strategic Brand Building. Best-in-class integration of consumer, shopper and market insights to ensure all brand decisions are grounded in market realities, consumer understanding and brand building fundamentals.• Breakthrough Innovation. Extensive experience in creating, evaluating and optimizing new products to build stronger innovation via breakthrough consumer inspired ideas. •Consumer and Market Research Mastery. Global expert in developing, implementing and analyzing state-of-the-art market research. Specialties include portfolio optimization, idea screening, segmentation, market mix models and new product forecasting. • Developing People. Passionate manager and coach who inspires global work-group. Leader for company-wide training on consumer and market fundamentals.

Listed skills include Market Research, Customer Insight, Product Development, Consumer Products, and 16 others.