- Led the development and execution of the company strategic plan by conducting market research and analysis, identifying emerging trends, competitive threats, and growth opportunities to drive business growth and enhance competitive positioning.- Manage the sales and marketing team by supporting target achievements, providing coaching guidance, and offering performance feedback to increase lead generation and proposal submissions.- Identify and nurture partnership relationships to enhance our technology capabilities and position us for winning proposals.- Utilize CRM software tools (Monday.com and Active Campaign) to track sales activities, manage pipelines, and forecast projections.- Developed and implemented strategic sales plans to achieve revenue targets and drive business growth.- Developed comprehensive marketing strategies aligned with business objectives, by collaborating cross-functionally with BD/Sales, Leadership, and Engineers to ensure alignment and consistency in messaging and brand positioning, resulting in an increase in brand visibility and growth in lead generation.- Oversaw the execution of multi-channel marketing campaigns, including social medial, email marketing and events, resulting in a 70% increase in social media engagement.

- Led a team of marketing professionals, providing guidance, mentorship, and performance evaluations to drive productivity and quality marketing campaigns.- Developed and executed a marketing strategy to support new technology launches and brand awareness, that reached new potential clients and increase qualified leads at conferences.- Rebranded the company to align the marketing strategy to the business goals and corporate messaging with efforts ranging from revamping marketing collaterals (logo, website, branding guidelines, document templates, and brochures).- Oversaw the execution of multi-channel marketing campaigns, including social medial, email marketing and events, resulting in a 70% increase in social media engagement.- Spearheaded the execution, logistics and post event evaluations for industry-leading events by designing exhibit booths that aligned with event targets and marketing objectives, coordinated booth set up logistics, and conducted post-event evaluations, in order to have a welcoming exhibit booth that increase booth traffic leading to new leads.

www.jeanbartlettdesign.com- Collaborate with clients to rebrand their company by developing rebranding concepts and style guides to maintain brand consistency across all channels. - Develop and design marketing collateral for digital and print platforms for industries including engineering, real estate, interior design, fashion, risk management, dance studios, and more.- Create visually appealing designs for print and digital materials including brochures, flyers, postcards, email newsletters, e-books, Power Point presentations, and exhibit banners.- Designed logos, business cards and other branding materials for small businesses and startups. - Design and develop website layouts and user interface designs using WordPress.

- Developed print marketing collateral including product and service brochures, line cards, postcards and banners for two companies (manufacturing and system engineering) to help achieve their unique sales goals.- Independently managed and implemented logistics and marketing collateral for yearly trade shows including developing exhibit booth designs, giveaways, and sending out email marketings to attract new sales leads and bring traffic to the exhibit booth.- Managed and implemented the rebranding of Jenkins Electric Company, a 100-year-old business with key stake holders and third-party vendors to enhance brand visibility while respecting the history the of the company and expanding market reach.- By designing and implementing a cohesive marketing plan, it enabled the company to hire additional sales staff to bring the business model from static to dynamic.- Founded and hosted in-house training for new and existing clients showcasing the company’s experience knowledge and capabilities to expand our clientele and inform existing clients of additional services.

- Developed print marketing collateral including product and service brochures, line cards, postcards and banners for two companies (manufacturing and system engineering) to help achieve their unique sales goals.- Independently managed and implemented logistics and marketing collateral for yearly trade shows including developing exhibit booth designs, giveaways, and sending out email marketings to attract new sales leads and bring traffic to the exhibit booth.

- Developed and managed marketing campaigns to achieve company sales goals. - Created content, brochure designs, email marketing and direct mail to support the established marketing campaign. - Performed market research collaborating with Sales and Engineering teams to identify existing and forecast upcoming trends, providing a competitive edge for marketing campaigns. - Authorized and collaborated with outsourced marketing company who provided press releases, editorials, and white papers for yearly marketing campaigns.- Managed in person events by handling logistics, designing exhibit booths, ordering giveaways, and sending out email promotions to maximize traffic to the booth. Events included trade shows, networking events, speaking engagements and lunch & learns.

- Created sales pipeline using ACT (CRM tool) initially for the purpose of sales lead generation. This tool was additionally tailored to the needs of the sales team to ensure usability so that leads could develop into active projects.- Implemented process for New Project set up, aligning engineers and accounting staff. All documents, forms, contact information, drawings and specifications were organized in a shared space for departmental collaboration.- Assisted sales staff with proposal writing, change order submission, and project timelines to support clients efficiently.

In addition to providing customer support, assisted in the visual design and set up of a new store opening. Followed specification layout drawings and enhanced creative displays for merchandise appeal.

Assisted President with daily logistics and follow up calls to clients and media representatives. Coordinated preparation of newspaper and radio buying by writing insertion orders and contacting radio and newspaper representatives to negotiate the cost of advertisements. Produced and maintained client advertising expenditure reports and timelines to track advertising placements and budgets.